In 1965, variants with a black acrylic insert were introduced, including the ref. 6240 Rolex Daytona, offering higher contrast.
How to Collect Watches
Guides to collecting Rolex, Patek Philippe, Audemars Piguet and more.

Everything You Need to Know to Start Collecting Watches

Watch collecting is on the rise. Here, Sotheby’s experts share insight in to the most important luxury watches, by renowned manufactures such as Rolex, including the Daytona and Submariner. Learn what makes the Audemars Piguet Royal Oak so iconic. And dive into the storied legacy of Patek Philippe, known for its stunning Calatravas and sporty Nautilus.

Whether you’re a seasoned collector or just beginning your journey, Sotheby’s comprehensive watch-collecting guides will help you navigate the luxury watch market, offering insight into rare references and the history behind these coveted masterpieces.

Rolex

Rolex

Many collections begin and end with Rolex. A little knowledge goes a long way when it comes to collecting the world’s most legendary watches.

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The word Oyster on the dial of this ref. 6263 Rolex Daytona denotes the additional water resistance, made possible by the screw-down pushers at 2 and 4 o’clock.

Patek Philippe

Patek Philippe

The vaunted watch brand can easily keep a collector busy for a lifetime – but with just a little history and guidance, getting started doesn’t have to be hard.

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Audemars Piguet

Audemars Piguet

With a mix of classic complications and industry-shaking icons, few brands offer more variety and more history to enjoy than the Le Brassus manufacture behind the AP Royal Oak.

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AP Royal Oak

Shop Audemars Piguet Watches


Cartier

Cartier

The French maison of high jewelry is also known for their fine watches.

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A. Lange & Söhne

A. Lange & Söhne

In just a few short decades, the German brand has reestablished itself as the maker of some of the world’s greatest luxury watches.

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Richard Mille

Richard Mille

In just 25 years, this iconoclastic brand has become one of the biggest names in watchmaking.

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Richard Mille RM 50-01, circa 2015. Estimate: $1-1.5 million

How Much Is Your Watch Collection Worth?

How Much Is Your Watch Collection Worth?

Sotheby’s Specialists are on hand to provide a free, no-strings-attached valuation.

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The best way to buy a Rolex watch without the waitlist is to buy it at auction at Sotheby’s

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