Ultimate Guide to Goyard Tote Bag Styles: Saint Louis and More

When it comes to luxury tote bags, few brands rival the timeless elegance and exclusivity of Goyard. Known for its rich history, impeccable craftsmanship, and iconic Goyardine canvas, Goyard has become a symbol of understated sophistication cherished by celebrities, royals, and fashion connoisseurs worldwide. Among the brand’s extensive offerings, Goyard totes hold a special place, combining practicality, style, and heritage into one coveted design.

From the universally loved Saint Louis tote to the structured Artois and the versatile Anjou, each Goyard tote offers unique features and details that appeal to collectors and everyday users alike. Add to that the allure of limited-edition releases and customizable options, and it’s no wonder Goyard totes remain among the most sought-after bags in the luxury market.

Explore the rich history of Goyard, dive into the brand's most iconic tote bag styles, and uncover key details about their design features, pricing, and collectability. Whether you’re a dedicated collector or embarking on your first Goyard purchase, this guide provides everything you need to navigate the world of Goyard totes with confidence and ease.

Goyard Bag Key Takeaways

Saint Louis Tote	Goyard's most iconic tote; reversible, lightweight, includes pouch; sizes PM, GM, XXL.
Anjou Tote	Reversible with leather lining; includes pouch; available in Mini, PM, MM, GM.
Artois Tote	Structured with zip closure and leather corners; interior pocket; sizes PM, MM, GM.
Limited Editions	Seasonal drops like the 2024 turquoise boost exclusivity and demand.
Pricing (Retail)	Ranges from $1,800 to $3,600 depending on size and model.
Pricing (Secondary)	Range from $2,000 and $5,500; rare pieces can exceed $7,000.
Collector Appeal	Goyard's exclusivity, rich heritage, and discreet luxury fuel strong demand among collectors.

Goyard Bag History

Goyard was founded in 1853 in Paris, making it the oldest leather goods maker still in business. Louis Vuitton was founded just one year later. The company remains privately owned and has the fewest number of retail boutiques compared to other top luxury bag brands like Hermes, Louis Vuitton and Chanel. While the iconic Goyardine canvas was created in 1892 by Edmond Goyard it wasn't named Goyardine until 1982. The interlocking Ys and dots are a symbol of the family history as log-drivers and the Y in Goyard.

In 1998, Jean-Michel Signoles purchased Goyard from the family expanded its workshops in France opened new retail locations in North America, Europe, Asia and South America. Signoles also introduced new colors including red, orange, yellow, green, sky blue, navy blue, burgundy, white and gray. Goyard hand-painted its signature Goyardine until the early 2000s when it migrated to mechanical screen printing. Personalizations are still hand-painted by a Goyard artisan.

Goyard has four product categories, travel goods, bags and accessories for men and women, pet accessories and special orders. Goyard will allow customers to special order almost anything. Goyard is popular with celebrities, royals, heads of state and designers. Both Coco Chanel and Karl Lagerfeld owned Goyard. Karl also had bespoke items made for his cat, Choupette.

Goyardine is made from a combination of hemp, linen and cotton and the coated with a proprietary water proofing process to increase durability. The Goyardine material is resistant to stains and water damage and is one of the reasons Goyard bags and totes are so popular.

Where to Buy Goyard bags

Goyard only sells items in retail locations and does not sell any products online. The only way to purchase a Goyard bag online is from a marketplace like Sotheby's. Goyard bags are very popular so most items sell shortly after being listed. Make sure to check regularly if you are seeking a specific bag. Sotheby's also sells Goyard bags at auction, but a better selection of Goyard is available online for immediate purchase.

Most Popular Goyard Totes

The Saint Louis Goyard tote is the most popular bag sold by Goyard. The Goyard Saint Louis is so popular it drives more than half of Goyard's revenue. After the Goyard Saint Louis, the Saigon is the next post popular Goyard bag. The next most popular Goyard bags are the Goyard Tote Anjou, Goyard Tote Artois and the Goyard crossbody Belvedere.

Goyard Tote: Saint Louis

Originally introduced in the 1930s, the Goyard Saint Louis Tote has remained the brand’s most iconic and sought-after design. Available in three sizes—PM, GM, and XXL—the Saint Louis features a detachable pouch and embodies the label’s signature blend of practicality and luxury. While the Junior size has been discontinued, the PM and GM models remain especially popular. As of May 2025, the Saint Louis PM Tote retails for $1,890, reflecting a 10.5% price increase from $1,710. The Saint Louis GM retails for $2,080, up 10.5% from $1,890, based on the latest pricing updates.

Goyard Tote: Anjou

The Goyard Anjou Tote is similar to the Saint Louis in its use of the iconic Goyardine canvas but features a leather lining and is fully reversible. It also includes a detachable pouch and comes in four sizes: Mini, PM, MM, and GM. According to the latest pricing updates as of May 2025, the Anjou Mini now retails for $2,770, a 9.4% increase from its previous price of $2,530. The Anjou PM is priced at $3,180, up 6.7% from $2,980, while the MM has increased 6.7% to $3,590 from $3,260.

Goyard Tote: Artois

Another Goyard tote is the Artois with the main different from the Goyard Saint Louis is the more structured shape with four leather bottom corners and zip closure. it does not have a pouch but does have an internal pocket. The Artois is available in PM, MM, and GM sizes. According to the latest pricing updates as of May 2025, the Artois PM now retails for $2,700, a 9.3% increase from its previous price of $2,470. The Artois MM is priced at $2,980, up 9.9% from $2,710, while the GM has increased 9.7% to $3,250 from $2,960.

Limited Edition Goyard Totes

Goyard has been releasing limited edition Saint Louis totes in recent years. In 2024, Goyard released a turquoise Goyard Saint Louis GM with a matching beach towel. The "Balise" pattern on the towel reflects floating buoys. The 2024 limited edition pays tribute to the wonders and vastness of the ocean. The turquoise blue Goyardine canvas celebrates the color of the south seas. As part of this 2024 limited edition collection, Goyard also released a turquoise Goyard Anjour PM with Seashorses embroided on both the canvas and leather sides. These limited edition Goyard totes are perfect for summer.

How Much is a Goyard Tote Bag?

On the secondary market, Saint Louis totes typically range from $2,000 to $3,000, while Anjou and Artois models often achieve between $3,500 and $5,500, depending on condition, size, and customization. Limited-edition pieces and rare colorways can command $7,000 or more. Due to Goyard’s exclusivity and limited availability, bags in pristine condition often sell for a premium.

The Enduring Appeal of Goyard Tote Bags

Goyard totes represent a rare blend of heritage, function, and refined luxury. From the everyday versatility of the Saint Louis to the structured elegance of the Artois and the reversible Anjou, each design reflects the house’s commitment to understated excellence. Limited availability, premium craftsmanship, and a discreet brand ethos have made Goyard bags especially coveted among collectors. Whether you're drawn to their timeless aesthetic or intrigued by their cultural cachet, Goyard totes remain a standout choice in the world of luxury handbags.

Buy and Sell Goyard Bags with Sotheby’s

Whether you're a seasoned collector or new to the world of Goyard bags, Sotheby’s offers a trusted, seamless way to buy and sell Goyard bags on the secondary market.

Why Choose Sotheby’s?

Expertly Vetted Selection
Explore the most sought-after limited-edition Goyard bags, from the Saint Louis GM Tote Bag starting around $3,000 to limited-edition and rare Goyard pieces valued over $12,000.
Exclusive Global Access
Shop handbags through auctions and Buy Now marketplace, backed by a worldwide network of collectors and consignors.
Flexible Ways to Buy
Purchase online or in person at our locations in New York, Paris, and Hong Kong—or work with a dedicated handbag concierge.
Exceptional Value
Every handbag is authenticated and priced by Sotheby’s specialists to reflect true market value.
Constantly Evolving Inventory
Discover Goyard bags across all price points, with new pieces added regularly.

Ready to Get Started?

Browse upcoming handbag auctions in New York, London, Switzerland, Paris, and Hong Kong
Shop Buy Now handbags for instant access to available inventory
Speak with a handbag specialist to consign or request a valuation for a Goyard bag

Trust our worldwide network of leading handbag specialists from a globally renowned auction house established in 1744.