Handbags & Accessories

Louis Vuitton Neverfull: The Tote That is Truly Never Full

By Erica Kagan
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Louis Vuitton Neverfull
Louis Vuitton Neverfull

The Luxury Tote With A Cult Following 


When it comes to the world of luxury handbags, one would be hard pressed to find a bag more devoutly followed than the Louis Vuitton Neverfull tote. Introduced in 2007 as a seasonal beach bag, the Neverfull quickly achieved its status as a timeless classic. According to fashion lore, this iconic Louis Vuitton tote was designed to rival the similarly spacious and versatile Goyard Saint-Louis Tote, which had been around since the 1930s. It was only a matter of time before the Neverfull surpassed the Saint-Louis in consumer demand. Naturally, the quintessential design of the Neverfull has solidified it as Louis Vuitton's best-selling tote.

Louis Vuitton Neverfull Monogram MM

Given its exquisite craftsmanship, the Neverfull can take up to 45 hours to create. It is this extensive process that makes the tote not only incredibly sturdy and luxurious to touch, but completely reversible. With an interior just as striking as the exterior, you essentially get two bags in one. Initially, the Neverfull was launched with a striped beige or cherise (cherry) interior, paying tribute to the canvas linings of Louis Vuitton’s original trunks. In response to its tremendous success, the Louis Vuitton Neverfull’s interior options soon expanded, covering every shade from Rose Ballerine and Fuschia to Mimosa. As of 2013, each tote comes with a detachable accessories pouch, functioning as an additional wallet-like space for keys and cards (or as a stand-alone Pochette!). Louis Vuitton prides itself on mastery of detail, and the Neverfull is a shining example of this very technique.

Louis Vuitton Neverfull Damier Azur MM

An Endless Range of Offerings… For Any Occasion


In each size offered, the Neverfull is, quite literally, never full. Since 2007, the Neverfull has only ever been available in three sizes: the PM (“Petit Modele”), MM (“Moyen Modele”), and GM (“Grand Modele”). While the PM is perfect for an everyday stroll, and the MM can easily fit a laptop, the GM holds all you could ever need. Despite its deceivingly delicate handles, the Neverfull GM can hold up to 200 pounds of weight! There is truly no greater testament to Louis Vuitton Neverfull’s expert construction than this design capability.

Louis Vuitton Neverfull Teddy MM

Beyond its size range, the Neverfull is consistently released in novel and bold color waves. When first introduced, the tote was only available in Louis Vuitton’s classic brown monogram canvas. Yet, as an immediate fan-favorite, the Neverfull was quickly made available in Damier Ebene, Damier Azur, and finally, Epi Leather. It was with this launch of Epi Leather that the Neverfull’s color range expanded like never before, enhancing the tote’s wearability for any and all occasions.

Louis Vuitton Neverfull Monogram Murakami GM

The Most Striking Special Editions


Over the past decade, the Neverfull has served as the perfect blank canvas for artist collaborations and seasonal prints. From Takashi Murakami and Yayoi Kusama to Jeff Koons, the Neverfull has been reimagined by the world’s most prolific creators. The first, and arguably most iconic, artist collaboration ever done by Louis Vuitton was in 2001, with New York-based designer Stephen Sprouse. Given the spectacular results of this collaboration, Sprouses’ graffiti and rose designs were reintroduced in 2009, radicalizing the Neverfull’s traditional monogram canvas. From classic canvas to striking printed editions, the Louis Vuitton Neverfull is one of the most coveted luxury handbags on the resale market… and an absolute must-have in your collection.

Louis Vuitton Neverfull Pink Monogram Graffiti GM

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