Greta Gerwig's highly-anticipated Barbie features Margot Robbie as the iconic Barbie alongside Ryan Gosling as her companion, Ken. The heartwarming story centers on a doll living in Barbieland who embarks on a journey to the "real world." As Barbie and Ken venture into the real world, they discover the challenges and the joys of living among humans. The first-ever live-action Barbie movie made its mark on opening weekend, with sold-out theaters and remarkable box office numbers. Viewers showed up to opening weekend dressed head-to-toe in vibrant pink.
Mattel's marketing campaign for the Barbie film capitalized on the nostalgia of those who grew up with the doll. The $150 million marketing budget has resulted in Barbie everywhere almost overnight and it is nearly impossible to escape the related ads over the past few months. The Barbie marketing team has formed strategic partnerships with various products and brands, ranging from a pink Burger King meal to a pink Balmain hoodie. The team has even partnered with Airbnb to provide a real-life and bookable Barbie dreamhouse in Malibu. Barbie has expanded beyond a movie and marketing campaign, becoming a fashion trend, "Barbiecore."
Pink Fashion is Everywhere
Pink fashion is everywhere this summer. The trend stems from nostalgia for a simpler time, drawing inspiration from the 1980s to the 2000s aesthetics. Consumers are embracing this trend and pairing pink with nostalgic accessories like feathers, sparkles, high heels, holographic and fluorescent accessories, and plastic hair clips.
However, pink's influence in the fashion world began in March 2022 due to Valentino's Fall/Winter runway show, where their new and now iconic "Valentino Pink PP" was revealed. The entire fashion show included only pink and black pieces to get the audience to focus on the details of each garment instead of the looks. Since then, celebrities have worn pink attire at fashion shows, red carpets, concerts, and more.
The press tour for the movie has featured Margot Robbie custom pieces created by designers such as Valentino, Herve Leger, Versace, Moschino, Balmain, Pucci, Manolo Blahnik, Schiaparelli, Vivienne Westwood, and more. Andrew Mukami, Robbie's stylist, created outfits for each press conference
The film's success as a fashion spectacle is due to the brilliance of Jacqueline Durran, Oscar-winning costume designer. The costume team was guided by a chart of 15 color combinations featuring summertime pastels and many shades of pink.
Pink Chanel Summer
Chanel played a pivotal role in enhancing the film's wardrobe. The fashion house sent the movie numerous archival pieces, primarily from the 1980s, including beachwear, suits, sportswear, and accessories. When a Chanel piece was perfect but didn't match the color combinations or was the wrong size, Chanel recreated the look just for the movie. In the film, closets overflow with pink tweeds, Chanel jewelry, and coveted Chanel bags such as the classic caviar double flap, pink hexagon vanity case, and much more.
Pink Hermès and Chanel Bags
Hermès and Chanel pink bags are some of the most popular and sought after by collectors. Bags in Hermès Bubblegum or 5P often sell for a premium over other pink colors. Pink Chanel bag is the second most popular color after black when it comes to monthly searches. Shop Sotheby's Pink Bag picks from Hermès and Chanel below to embrace fashion's hottest summer trend.