Ep 1—The Making of the (RED) Auction—A History of Groundbreaking Auctions

Miami | 5 December

On 5 December 2018, Sotheby’s, Gagosian and (RED) will hold the third (RED) auction. Curated by Sir David Adjaye and Theaster Gates and held at the iconic Moore Building in Miami, the auction will feature contemporary art and design donated by Jeff Koons, Marilyn Minter, Sean Scully, Sir Jony Ive, Marc Newson, Jennifer Guidi, Wangechi Mutu and other prominent artists and designers. All proceeds will go to the fight against AIDS. In addition, Sotheby's is holding an online (RED) auction from 15 November to 7 December featuring even more contemporary art and design. In Episode 1 of Sotheby’s 4-part video series, The Making of the (RED) Auction, join musician, activist, and (RED) co-founder, Bono, as he describes the organization’s mission to have AIDS ‘in the dustbin of history by 2030' and recalls the successes of the 2008 and 2013 Sotheby’s auctions which raised a combined $68 million dollars.

The Making of the (RED) Auction: A 4-Part Video Series

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