Your Guide to the Top 5 Goyard Bags
Explore the top 5 Goyard bags, including design details and what makes them timeless.
An Introduction of Maison Goyard: A Legacy of Craftsmanship and Elegance
Maison Goyard’s storied history began in 1792 when it was established as the House of Martin and Morel, a respected French maker and packer of boxes and trunks. In 1845, François Goyard joined the company as an apprentice under Louis-Henri Morel’s mentorship. After more than three decades of dedication and expertise, François took over the business following Morel’s passing and renamed it Maison Goyard—a name that would soon become synonymous with luxury and exclusivity. In 1885, François entrusted the company to his son, Edmond Goyard, who ushered in a new chapter for the brand. Edmond elevated Maison Goyard by establishing factories to ensure impeccable craftsmanship, exceeding the expectations of the brand’s elite clientele.
In 1998, Maison Goyard was acquired by Jean-Michel Signoles. Under his leadership, the brand preserved its commitment to traditional craftsmanship while expanding its global presence and introducing new colors and styles to its timeless collections.
The hallmark of Goyard’s craftsmanship lies in its signature material, Goyardine—a durable blend of hemp, linen, and cotton that is both water- and stain-resistant. The fabric’s iconic chevron pattern has become a symbol of luxury, instantly recognizable and tied to the brand’s exclusivity.
Maison Goyard has built its reputation on discretion and exclusivity, setting itself apart from other luxury brands. It avoids traditional marketing, including e-commerce, advertising, and celebrity endorsements, instead relying on its heritage and craftsmanship to maintain its allure. Goyard bags are available only in-person at one of its 35 boutiques worldwide, reinforcing its commitment to exclusivity and timeless elegance.
Explore the top 5 Goyard bags that have captured the hearts of luxury enthusiasts around the globe. From timeless totes to elegant statement pieces, these bags exemplify Goyard’s commitment to craftsmanship, style, and functionality. Whether you’re a seasoned collector or looking to make your first Goyard purchase, this guide will provide all the insights you need to find the perfect addition to your wardrobe. Read on to discover the world of Goyard and uncover the must-have bags that define this prestigious brand.
Key Takeaways: The Most Popular Goyard Bags
| Bag | Notable Features |
| Goyard Saint Louis Tote | The most iconic Goyard bag, made from lightweight, reversible Goyardine canvas; available in PM and GM sizes with strong resale demand. |
| Goyard Artois Tote | A structured, zip-top version of the Saint Louis with reinforced corners and leather trim for added durability. |
| Goyard Anjou Tote | Features reversible Goyardine and leather sides, combining casual versatility with refined craftsmanship. |
| Goyard Saigon Bag | Recognized for its wooden handle and trapezoidal silhouette; a collector favorite blending tradition and modernity. |
| Goyard Bohème Hobo | Lightweight and flexible, this everyday shoulder bag offers effortless style with a zip closure and removable pouch. |
1. Goyard Saint Louis Tote
Named after King Louis IX of France, more commonly known as Saint Louis, the Goyard Saint Louis Tote is the brand’s most iconic and recognizable bag. First released in the 1930s, it is crafted from Goyard’s signature Goyardine canvas, a lightweight yet durable material prized for its water- and stain-resistant properties. Originally designed as a beach bag, the Saint Louis tote remains well suited for carrying everyday essentials, including wet or travel items.
Designed for versatility, the Saint Louis features two leather handles for comfortable carrying and a removable interior pouch attached to one handle for easy access to smaller essentials. One of the bag’s defining features is its reversibility, allowing it to be worn with the iconic Goyard chevron print facing out or turned inside out to reveal a solid linen-and-cotton interior. Available in a wide range of colors, the Saint Louis tote comes in two sizes: PM (petit modèle) and GM (grand modèle).
As the most popular Goyard bag, the Saint Louis continues to see exceptionally strong demand, often selling above retail on the secondary market. As of May 2025, the Saint Louis PM retails for $1,890, reflecting a 10.5 percent increase from $1,710, while the GM retails for $2,080, also up 10.5 percent from $1,890, according to the latest pricing updates.
2. Goyard Artois Tote
Named after the Count of Artois, Saint Louis's brother, Goyard created the Artois bag as the symbolic little brother to the Saint Louis bag. The Artois is often considered the best Goyard tote for travel or daily commuting due to its zip-top closure, reinforced structure, and added durability compared to the Saint Louis.
The Artois tote is a practical Goyard bag that sets itself apart from the Saint Louis tote in a few key ways. While the Saint Louis tote features an open-top design, the Artois offers a zipper, providing added security for your belongings. Unlike some Goyard bags, the Artois is not reversible. Instead, it has a more constructed structure, including a reinforced bottom with four leather corners to help maintain this Goyard bag's shape even when empty.
The Artois is available in three sizes: PM (petit modèle), MM (moyen modèle), and GM (grand modèle). The Goyard bag includes an inside pocket attached to a leather handle to organize all your belongings. The Artois tote is durable and functional, making it a practical choice for everyday use or as a travel companion. Like all Goyard bags, the Artois sells at a premium on the secondary market in pristine condition. According to the latest pricing updates as of May 2025, the Artois PM now retails for $2,700, a 9.3% increase from its previous price of $2,470. The Artois MM is priced at $2,980, up 9.9% from $2,710, while the GM has increased 9.7% to $3,250 from $2,960.
3. Goyard Anjou Tote
In the historical Goyard theme, the Anjou is named after the Duke of Anjou, another brother of Saint Louis. Like the Saint Louis tote, the Goyard Anjou features the classic Goyardine canvas, a detachable mini pouch, and an open-top design, providing easy access to all your belongings. One of the standout features of the Anjou is its versatility.
The Anjou Mini is frequently cited as one of the best Goyard bags for day-to-night wear, thanks to its reversible leather interior that easily transitions from casual to refined. The bag is lined with supple leather, allowing you to choose between a more casual Goyardine canvas side or a dressier leather side to elevate the look, making it the perfect Goyard bag for any occasion or outfit. The Goyard Anjou Mini is the most sought-after size, with its miniature scale making it perfect for an evening out or as a day bag. However, the Anjou also comes in size GM. Due to its compact yet stylish design, the Anjou Mini sells quickly on the secondhand market. Whether you’re looking for an everyday or a more sophisticated Goyard bag, the Anjou tote delivers style and functionality. According to the latest pricing updates as of May 2025, the Anjou Mini now retails for $2,770, a 9.4% increase from its previous price of $2,530. The Anjou PM is priced at $3,180, up 6.7% from $2,980, while the MM has increased 6.7% to $3,590 from $3,260.
4. Goyard Saigon Bag
In the 1930s, a custom order was made for a French Goyard customer who was living in Indochina at the time. Goyard created the Saigon bag to celebrate the customers' love for travel, elegance, and the allure of the Indochina countries. This Goyard bag was reissued in the early 2000s. The Goyard Saigon bag has a unique trapezoidal shape. Its distinctive silhouette adds a touch of modernity and sophistication to any look. This Goyard bag features a flap that tucks in, providing security for your belongings. One of the standout features of the Saigon bag is its hand-carved beechwood handle. The bag is a playful nod to Goyard's signature trunk details, incorporating wooden accents, leather-reinforced corners, and rivets. The Saigon bag is available in two variations: the structured version and the souple version. The more popular structured version offers a polished and refined look. The souple version is perfect for those seeking a more casual style. The Goyard Saigon bag is a statement piece that combines fashion and functionality. This Goyard bag comes in Mini, PM, and MM with special edition Nano and Mini Trunk sizes.
5. Goyard Bohème Hobo
Inspired by the simple, functional bags once carried by timber raftsmen on their journeys home from Paris, the Goyard Bohème Hobo bag embodies a blend of tradition and modernity. Crafted from the iconic Goyardine canvas, the bag is lightweight, flexible, and designed for everyday use while exuding effortless elegance. Its name, "Bohème," reflects a free-spirited charm, aligning perfectly with its practical yet stylish design.
The Bohème Hobo bag features a secure zip closure, ensuring your belongings stay safe, while its wide leather handle offers comfort and versatility, allowing it to be worn over the shoulder or carried by hand. A removable pouch with a snap fastener adds an extra layer of convenience, making the bag both functional and fashionable. This timeless piece combines understated sophistication with practicality, making it a cherished addition to any wardrobe.
Best Goyard Bags Compared: Which One Is Right for You?
| Goyard Bag | Best For | Why It's Popular | Structure Level | Carry Style |
| Saint Louis Tote | Everyday use, first-time buyers | Lightweight, reversible, iconic | Soft | Shoulder / Hand |
| Artois Tote | Travel, commuting | Zip-top security, reinforced corners | Structured | Shoulder / Hand |
| Anjou Tote | Day-to-night wear | Reversible leather and canvas | Semi-structured | Shoulder / Hand |
| Saigon Bag | Collectors, statement looks | Wooden handle, archival design | Structured | Hand-carry |
| Bohème Hobo | Casual daily wear | Lightweight, flexible, effortless | Soft | Shoulder |
Frequently Asked Questions About Goyard Bags
What is the most popular Goyard bag?
The Goyard Saint Louis Tote is widely considered the most popular Goyard bag. Known for its lightweight design, signature Goyardine canvas, and everyday versatility, the Saint Louis has become the brand’s most recognizable and sought-after style worldwide.
Its popularity stems from its practicality and timeless appeal. Originally designed as a beach bag, the Saint Louis tote seamlessly transitioned into a go-to option for work, travel, and daily errands. Available in multiple sizes and colors and often selling above retail on the secondary market, it remains the entry point for many first-time Goyard collectors and a staple for seasoned enthusiasts.
How much is a Goyard bag?
Goyard bag prices vary by style, size, and material. Entry-level pieces like the Saint Louis PM start around $1,800–$2,000 USD, while structured designs such as the Saigon can reach $4,000–$7,000 USD. Limited editions and rare colors often command premiums on the secondary market.
Can you buy Goyard bags online?
Maison Goyard does not sell online, maintaining exclusivity through in-person purchases at its boutiques. Collectors seeking hard-to-find or discontinued styles can acquire authenticated Goyard bags through trusted marketplaces such as Sotheby’s.
Where can I buy Goyard bags?
Goyard operates just 38 boutiques worldwide, with locations in cities such as Paris, New York, London, Tokyo, and Hong Kong. The brand does not sell its bags online, meaning purchases must be made in person and availability can vary by location. As a result, popular styles and colors are often difficult to find at retail, which is why many collectors turn to the secondary market. Trusted platforms such as Sotheby’s offer authenticated Goyard bags, including rare, discontinued, and hard‑to‑source pieces that may no longer be available in boutiques.
Buy and Sell Goyard Bags with Sotheby’s
Whether you're a seasoned collector or new to the world of luxury handbags, Sotheby’s offers a trusted, seamless way to buy and sell Goyard bags on the secondary market.
Why Choose Sotheby’s?
- Expertly Vetted Selection
Explore rare and iconic Goyard bags, from Saint Louis GM Tote Bags starting around $3,000 to highly sought-after limited-edition and collectible pieces ranging from $7,000 to $12,000. - Exclusive Global Access
Shop Goyard bags through Sotheby’s auctions and Buy Now marketplace, backed by a worldwide network of collectors and consignors. - Flexible Ways to Buy
Purchase online or in person at our locations in New York, Paris, and Hong Kong—or work with a dedicated handbags concierge to source specific Goyard styles. - Exceptional Value
Every bag is authenticated and priced by Sotheby’s specialists to reflect true market value. - Constantly Evolving Inventory
Discover vintage, modern, and limited-edition Goyard bags across all price points, with new pieces added regularly to our curated selection.
Ready to Get Started?
- Browse Sotheby’s upcoming handbag auctions in New York, London, Switzerland, Paris, and Hong Kong
- Shop Sotheby’s Buy Now Goyard bags for instant access to available inventory
- Speak with a Sotheby’s handbags specialist to consign or request a valuation for a Goyard bag
Trust our worldwide network of leading luxury specialists from a globally renowned auction house established in 1744.
