28 July–22 August 2025 • London

HAFLA returns to Sotheby’s New Bond Street this year, celebrating the rich cultural and artistic traditions of the Middle East.

The month-long programme spans a diverse range of media and narratives. From auction highlights to luxury retail, the programme is anchored by a special exhibition presented by Turquoise Mountain, complemented by a series of talks and artisan demonstrations.

HAFLA, the Arabic word for “celebration,” conveys more than its English counterpart; it signifies a festivity that honours something truly deserving of care, attention and reverence.

Exhibitions

Magic Carpets: Art, Design and the Elevation of the Afghan Rug
Wednesday 6 August | 6:00–7:00 pm

This panel discussion brings together some of Turquoise Mountain’s closest and most enduring commercial collaborators to celebrate the wonderful and distinctive weaving traditions of Afghanistan.

Panellists include Matt Bourne (Co-Founder, Christopher Far), Ali McMurter (Managing Partner, Creative Matters), Guy Oliver (Managing Director, Oliver Laws), and Ben Evans (Editor, Hali Magazine), moderated by Toby Ash (Commercial Director, Turquoise Mountain).

RSVP

Regenerating Historic Buildings & Spaces in Community Partnership
Wednesday 13 August | 6:00–7:00 pm

Turquoise Mountain is currently restoring a 17th-century earthen caravanserai at the eastern gateway to the Bamiyan Valley, a UNESCO World Heritage Site of Outstanding Universal Value. The first phase of restoration is due to complete in 2025 for onward re-use as a community-led carpet weaving centre. As part of the programme for the Weaving Poems exhibition of carpets made by communities in the Bamiyan Valley, Turquoise Mountain is hosting a panel discussion exploring approaches to conservation, adaptive re-use and regeneration of historic buildings and areas, in partnership with local communities.

The panel will be moderated by Harry Wardill (CEO, Turquoise Mountain).

RSVP

Artisan Demonstrations | 12:30–3:30 pm

Location: 34–35 New Bond Street, London W1A 2AA, UK

The Art of Calligraphy, by Samira Kitman
Tuesday 5 August | Thursday 7 August | Friday 8 August

The Art of Miniature Painting, by Fakhria Nezami
Tuesday 12 August | Thursday 14 August | Friday 15 August

The Art of Jewellery Design and Crafting, by Saeeda Etebari
Tuesday 19 August | Thursday 21 August | Friday 22 August

Sotheby's Restaurant

Sotheby's Restaurant

The Restaurant at Sotheby’s is a culinary haven at the heart of the art world, set in our New Bond Street galleries. The Restaurant has become a favourite with the art lovers of London, catering to discerning tastes, inspired by the seasons – with a focus on sustainable, locally sourced organic produce. To celebrate HAFLA, The Restaurant will offer a special Rose & Cardamom Afternoon Tea infused with an Eastern Bloom – now open for reservations.

Book an Afternoon Tea

Sotheby’s Story Café

Sotheby’s Story Café

Nestled in the heart of Mayfair, our café offers a tranquil oasis where guests can explore the stories of art and culture while enjoying coffee in an inspiring setting.

Visit the Café

Sotheby's Middle East Locations

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