Sotheby’s Story Café

This Summer we invite to you join us at the Story Café as Hassan Hajjaj brings JAJJAH to Sotheby’s.

In celebration of his exhibition My London Rockstars, Ends to Estates at Sotheby’s this summer, Hassan Hajjaj takes over the Story Café with his Moroccan tea brand JAJJAH. It’s built around the philosophy “Look. Listen. Taste.”. Inspired by the rituals of hospitality, looking at art, listening to music, and sharing tea, JAJJAH produces a growing collection of products that celebrate the contemporary and traditional cultures of Morocco, the wider African continent, and the global African diaspora.

Hajjaj’s artistic practice centres around his North African roots as well as his experience of life in London, notably through its club, hip-hop, and reggae scenes. A self-taught artist and photographer, Hajjaj’s works are instantly recognisable through their blend of portraiture, installation, performance, and fashion. Sotheby’s is thrilled to collaborate with Hassan Hajjaj and Vigo Gallery for an exhibition that features both his iconic works and new chapter in this series focused on London's contemporary creative scene.