La Dolce Vita (1960), style A poster, Italian

La Dolce Vita (1960), style A poster, Italian

Artist: Georgio Olivetti (dates unknown)

Unframed: 79 x 55 in. (201 x 140 cm)

Georgio Olivetti's La Dolce Vita poster is one of the most famous images from the 60s. The poster exploits Marcello's infatuation with the starlet, conveyed quite evocatively in the dangling cigarette, its burning tip and the rising smoke.

Very rare Italian poster. This poster was printed in two sheets to be pasted onto billboards. Therefore only unused examples survived.

Perhaps no film has ever managed to capture the spirit — perhaps even the flavour — of the generation that begot it as Fellini's masterpiece La Dolce Vita: from the opening shot of Marcello Mastroianni in a helicopter flying above Rome with a massive statue of Christ hanging beneath, to Anita Ekberg's iconic early morning dip in the Fontana de Trevi.