W ill.I.Am left his famous red chair at home as he attended a BFC Fashion Trust talk at Sotheby’s New Bond Street earlier this week. The Voice star was in conversation with José Neves, CEO and founder of Farfetch, about how he created I.Am+, a company on a mission to merge the worlds of fashion, technology and artificial intelligence. An audience that included Tania Fares, Co-Chair of the Fashion Trust , Donna Air and Kelly Hoppen enjoyed an evening of lively debate on the subject. Click ahead to see highlights.