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The 5 Most Expensive Rolex Daytona Watches Sold at Auction
Learn more about the 5 most expensive Rolex Daytona watches sold at Sotheby's.
Rolex Daytona watches have long captured the fascination of collectors, known for their exceptional precision, exquisite craftsmanship, and iconic status in the world of luxury horology. The Daytona’s rich history began in 1963 when Rolex introduced the model as a professional chronograph designed specifically for race car drivers. Its ability to measure elapsed time and calculate average speed made it an invaluable tool for motorsport enthusiasts. Over the decades, the Daytona has evolved into one of the most sought-after timepieces in the world, with vintage models particularly prized by collectors due to their rarity and connection to Rolex's storied past.
At Sotheby’s, some of the rarest and most extraordinary Rolex Daytona models have commanded astronomical prices, underscoring the enduring appeal and demand for these exceptional watches. Each sale is a testament to the Daytona’s enduring legacy, with certain pieces standing out not only for their technical achievements but also for their historical significance. In this review, we take a closer look at the top five Rolex Daytona watches ever sold at Sotheby’s.
Most Expensive Rolex Daytona Watches
| Rank | Watch | Notable Features | Price (USD) |
|---|---|---|---|
| 1 | Rolex Cosmograph Daytona “The King” Ref. 6270 | 18k yellow gold chronograph set with diamonds and sapphires; commissioned by Sultan Qaboos of Oman; only eight known examples | $5,230,100 |
| 2 | Rolex Daytona Cosmograph Ref. 16516 (Lapis Lazuli Dial) | Only known platinum Daytona with lapis lazuli hardstone dial | $3,217,000 |
| 3 | Rolex Daytona Cosmograph Ref. 16516 (Stella Turquoise Dial) | Unique platinum Daytona with turquoise lacquered dial; Zenith caliber 4030 | $3,100,000 |
| 4 | Rolex Daytona “John Player Special” Ref. 6241 | 18k yellow gold; black-and-gold dial mirroring Team Lotus F1 colors | $2,800,000 |
| 5 | Rolex Daytona “JPS Paul Newman” Ref. 6264 | 18k yellow gold pump-pusher Daytona with black Paul Newman dial | $1,600,000 |
1. Rolex Cosmograph Daytona “The King,” Reference 6270, 40,635,000 HKD
This Rolex Cosmograph Daytona “The King,” Reference 6270, sold for $5,230,100 in October 2025. This watch is one of the rarest and most lavishly adorned Rolex watches ever created. Crafted in 18k yellow gold with a baguette-cut diamond bezel and a pavé-set diamond dial accented by sapphire hour markers, this exceptional chronograph exemplifies Rolex’s highest level of artistry and exclusivity.
Commissioned in the early 1980s by Sultan Qaboos bin Said Al Said of Oman and retailed through Asprey of London, the 6270 was produced in extraordinarily limited numbers—only eight examples are known to exist. Its record-setting result cements its status as one of the most important Rolex chronographs ever made and the highest-priced Rolex sold since 2024.
2. Rolex Daytona Cosmograph Reference 16516, 25 million HKD
Offered by a private collector and new to the market at time of sale, the Rolex Daytona Cosmograph reference 16516 stands as one of the most exclusive and visually striking examples of a Cosmograph Rolex Daytona driven by the Zenith movement caliber. Crafted by Rolex in 1999, it was the sole known platinum Rolex Daytona featuring a lapis lazuli hardstone dial. It shared the reference number 16516 and a serial number one of two other platinum Rolex Daytonas, which Sotheby's sold in 2018 for $871,000.
Several aspects of this watch contribute to its rarity and allure. Most notably, the dial is made of lapis lazuli hardstone, and the case is fashioned from platinum, the most noble of metals. The watch is marked on the case back and dated XII 1998. This history-making Rolex watch made history twice over due to its exclusivity and incredibly high selling price.
3. Rolex Daytona Cosmograph Reference 16516, 24 million HKD
Consigned by a private collector and making its market debut, the automatic Rolex Daytona Cosmograph with a lacquered "Stella" dial was an astonishing find. This marks the third platinum reference 16516 to appear on the market, and it is believed there is only one other known platinum example with a coral hardstone dial. Each of these references features a distinct and unique dial, all powered by the Zenith movement caliber 4030.
Manufactured by Rolex in 1998, this is the only known platinum Rolex Daytona Cosmograph with a turquoise blue "Stella" lacquered dial. Its extraordinary attributes include the dial and the platinum case. The watch is inscribed on the case back and dated 1998. Third in the line of platinum Rolex Daytona watches sold by Sotheby's, - a great achievement considering only three models are known - the first known platinum Rolex Daytona was sold in Hong Kong, and the aforementioned lapis lazuli hardstone example made history in 2020 due to its significant winning bid.
4. Rolex Daytona "John Player Special" Reference 6241, 2,238,000 CHF
For over sixty years, the Rolex Daytona has consistently captivated collectors and enthusiasts worldwide. One of the most appealing aspects of these watches is the variety of dial designs, including the highly sought-after Rolex Daytona Paul Newman exotic dials, named after the famous actor. Among these, the Rolex Daytona John Player Special stands out for its rarity and legendary status.
The Rolex Daytona John Player Special was named after the British tobacco-sponsored Team Lotus Formula One car from the 1970s. The Rolex Daytona captures the spirit of motorsports, designed for individuals who push the limits. The aforementioned Formula One car is still celebrated for its elegant black and gold design, mirrored in this watch's black dial and gilt subsidiary dials. The rarity of this watch cannot be overstated, with only 300 of the 3,000 reference 6241 watches produced in 18k yellow gold. Furthermore, only a small fraction featured the coveted John Player Special dial, making this a truly rare and valuable piece with an appropriately large monetary value.
5. Rolex Daytona The 18K JPS Paul Newman Reference 6264, 1,215,000 GBP
The Rolex Daytona Reference 6264 is renowned as the pinnacle of the pump pushers Rolex Daytona series. Produced in limited quantities from the late 1960s to the early 1970s, this model serves as a transitional link between the two main eras of the manual winding Rolex Daytona. Its case retains the original pump pushers design, and it is equipped with the caliber 727, also used in later screw-down pusher models, references 6263 and 6265.
While most reference 6264 watches were made in stainless steel, a few were crafted in yellow gold. An 18k yellow gold 6264 is a true rarity, with only ten known examples. The appearance of such a watch on the international market was a significant event for connoisseurs when it debuted. These pieces are often the crown jewels of the most distinguished private collections. Among these rare watches, some feature the celebrated Paul Newman Rolex Daytona dial. This particular example, with its black Paul Newman dial, was especially desirable, creating a striking contrast between the gold case and the dark dial.
Rolex Daytona watches continue to captivate the world of luxury watch collectors with their rich history, timeless design, and rare variations. The exceptional prices achieved at Sotheby's auctions reflect the enduring appeal and immense value of these iconic timepieces. From unique platinum references with stunning hardstone and Stella dials to the legendary John Player Special editions, each Rolex Daytona tells a story of unparalleled craftsmanship and elegance. As the market for luxury watches continues to flourish, a top-selling Rolex Daytona stand as symbols of prestige and refined taste, treasured by collectors across generations.
FAQs About the Most Expensive Rolex Daytona Watches
How Much is a Rolex Daytona?
The price of a Rolex Daytona can vary significantly based on factors like model, material, age, and condition. A stainless steel Daytona typically retails for around $15,100, but due to overwhelming demand, unworn models often fetch between $25,000 and $40,000 on the secondary market. For Rolex Daytonas crafted in precious metals like yellow gold, rose gold, or platinum, prices range from $30,000 to $85,000, with newer or in-demand models often commanding even higher prices at auction. Vintage Daytonas, especially the iconic Paul Newman variants, can reach six to seven figures, with rare references achieving record-breaking prices.
Which is the most expensive Rolex Daytona ever sold?
The Rolex Cosmograph Daytona “The King,” Ref. 6270, sold for HKD 40.6 million (≈ $5.23 million USD) at Sotheby’s in 2025, is the most expensive Daytona to date.
Why is the Daytona Ref. 6270 so valuable?
Commissioned by Sultan Qaboos of Oman, it was the first gem-set Daytona ever made and only eight examples exist, making it exceptionally rare and historically important.
What drives auction prices for Rolex Daytonas?
Provenance, rarity, dial variants, and condition all play major roles. Watches linked to royalty or famous collectors regularly set new records.
Advantages to Buying Rolex Watches on the Secondary Market
1. Access
Sotheby’s provides exclusive access to a curated selection of Rolex watches from its long established global network of sellers. As a leading marketplace, Sotheby's offers sought-after Rolex watches, from iconic classics to rare, collectible editions. Our watch specialists are dedicated to sourcing the most desirable Rolex models from collectors around the world.
2. Flexibility
Sotheby’s offers multiple ways to purchase Rolex watches, including online and in person at our locations in New York, Hong Kong, Paris, and London. We also provide a concierge service to help source specific Rolex models not available online.
3. Value
While authorized Rolex boutiques offer their latest collections, finding specific models—especially those with strong collector demand—can be challenging due to availability constraints. Sotheby’s presents a curated selection of Rolex watches, including rare and discontinued references, available for purchase without the need to visit multiple retailers. Shopping with Sotheby’s ensures access to exceptional Rolex timepieces, from vintage icons to modern grail watches, all authenticated by experts.
4. Discovery
One of the greatest advantages of shopping in a global luxury marketplace is the chance to discover unique, limited-production Rolex watches no longer available at retail. Our curated selection of Rolex watches is continuously refreshed, ensuring that you’ll always find something new and exclusive.
Buy and Sell Rolex Watches with Sotheby’s
Whether you're a seasoned collector or new to the world of fine watches, Sotheby’s offers a trusted, seamless way to buy and sell Rolex timepieces on the secondary market.
Why Choose Sotheby’s?
- Expertly Vetted Selection
Explore rare and iconic models, from Datejust watches starting around $10,000 to highly sought-after Rolex pieces commanding significantly higher prices - Exclusive Global Access
Shop watches through auctions and Buy Now marketplace, backed by a worldwide network of collectors and consignors. - Flexible Ways to Buy
Purchase online or in person at our locations in New York, Paris, and Hong Kong—or work with a dedicated watch concierge. - Exceptional Value
Every watch is authenticated and priced by Sotheby’s specialists to reflect true market value. - Constantly Evolving Inventory
Discover vintage and modern Rolex watches across all price points, with new pieces added regularly.
Ready to Get Started?
- Browse upcoming watch auctions in New York, London, Switzerland, Paris, and Hong Kong
- Shop Buy Now watches for instant access to available inventory
- Speak with a watch specialist to consign or request a valuation for a Rolex watch
Trust our worldwide network of leading watch specialists from a globally renowned auction house established in 1744.
