Five Reasons To Buy The Rolex Datejust

Five Reasons To Buy The Rolex Datejust

Looking for a watch that puts you in the company of Winston Churchill, Rihanna and  Martin Luther King Jr? Well, then you’re looking for a Rolex Datejust. Here are a few reasons why we just love this watch.


To be the “first” of anything is an achievement worth crowing about. It might seem simple or obvious - a no-brainer now - but having the date on your timepiece wasn’t a “thing” until the Rolex Datejust rolled out. Now, it’s almost too easy to take the Cyclops-lens enhanced numeral for granted, but owning one when it was first released? We can only imagine what that felt like. Luckily for collectors, there are still a few of these significant originals floating around – don’t sleep on your opportunity to snap one up.


The Rolex Datejust, at its core, isn’t a flashy timepiece. Yet the fluted bezel, stainless steel Jubilee bracelet and simple dial marks have made it the best-selling Rolex of all time. Designed in 1945 to mark the 40th anniversary of the watchmaker, the Rolex Datejust is not only automatic and waterproof (read: utilitarian), it has an elegant, timeless appeal that has made it a stylish choice for trendsetters the world-over. And, by starting simple, the Datejust has set itself up to be one of the easiest models to make your own, which brings us to…


Rolex Datejust (Reference 278278). A yellow gold automatic wristwatch with date (2018) Price: 31,800 USD

Available in three sizes, 31, 36, and 41 mm, the Datejust will fit almost any wrist. Lovers of luxury will appreciate the earliest reference which was only available in solid 18K yellow gold (a few years after its release, Rolex rolled out stainless steel references). They will also appreciate how easy it is to punch it up. Think unlimited colour options for the dial, gems set into the bezel, and mixed metals on the bracelet (also known as 'Rolesor'). Rolex prides itself on its ability to transform this elegant watch into your dream timepiece.


As mentioned above, the Datejust lends itself to a bit of flash if that’s the kind of thing you’re after. And if you’re purchasing a Rolex, you can feel confident that they put the same extreme care into selecting gemstones as they do into perfecting movements. So whether you’re selecting diamonds floating in a floral motif or a diamond-encrusted bezel, you’ll know that you’re wearing pure, clear, exceptional gems that have been meticulously set by the best in the business.

Good Company

American singer, dancer and actor Sammy Davis Jr. (1925 - 1990) during rehearsals at the Pigalle nightclub, London, 1961. Terry O'Neill/Terry O'Neill / Iconic Images

From statesmen such as Sir Winston Churchill and President Dwight D Eisenhower, to musical legends Sammy Davis Jr and Rihanna, the Datejust has been worn by some of the most discerning and important figures in recent history. Churchill wore an 18ct gold Datejust, with a fluted bezel, white dial, and Jubilee bracelet. Rihanna is often spotted sporting a two-tone, 31 mm with diamond indices (she’s also partial to the Datejust’s little sister, the DayDate).  We would never suggest that you purchase a watch solely because someone “cool” wears it, but it absolutely does not hurt to know that you have exquisite shared taste...


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