S otheby’s Milan hosted the unveiling of the ninth edition of the Vendemmia d’Artista project earlier this week with a press launch followed by a wine tasting.
The world famous Brazilian artist Ernesto Neto has been chosen to interpret the character ‘L’Essenza’ (The Essence) of the Ornellaia 2014 vintage. He has created a work of art for the estate, customized a limited series of bottles in large format and designed a label that will be inserted in each Ornellaia case containing 6 bottles of 750ml. Ernesto Neto performed an impromptu poem on stage at the event before discussing his concept for the designs for the bottles and the label.
(FROM LEFT) - PR & COMMUNICATION MANAGER ANDREA ORSINI SCATAGLINI, CENSIS RESEARCHER GIULIO DE RITA, ORNELLAIA CHAIRMAN MARCHESE FERDINANDO FRESCOBALDI, ARTIST ERNESTO NETO, MARCHESA ROSARIA FRESCOBALDI, ORNELLAIA CEO GIOVANNI GEDDES DA FILICAJA AND JOURNALIST LUCIANO FERRARO
Stephen Mould, Head of Sotheby’s European Wine Department, welcomed the press and introduced the Marchese Ferdinando Frescobaldi, Giovanni Geddes and Axel Heinz from the winery Ornellaia.
THE PRESS HAD THE OPPORTUNITY TO ASK QUESTIONS AND THERE WAS ALSO AN IMPROMPTU POEM FROM ARTIST ERNESTO NETO
After a discussion with the press, the 2014 vintage of Ornellaia was tasted alongside the 2010 vintage.
STEPHEN MOULD, HEAD OF SOTHEBY'S EUROPEAN WINE DEPARTMENT, WELCOMES THE AUDIENCE
A charity auction to be held by Sotheby’s on 27 April will include nine lots that contain bottles decorated by Neto. The auction will be held at the Guggenheim Museum and Foundation in New York – which will also be the beneficiary of the auction proceeds.