Rolex Daytona: the Hottest Watch in the World Right Now


The Rolex Daytona is one of the hottest watches on the market at the moment, with waiting lists of several years. But it wasn’t always so. Discover the history of the illustrious timepiece from Rolex’s early experiments with chronographs in the 1930s to the defining association with Daytona Speedway and the legendary actor Paul Newman. Sotheby’s online sale Watches Weekly (1 - 8 April) in association with pre-owned Rolex experts Bob’s Watches, will offer a curated selection of 13 timepieces chronicling the major milestones in the Daytona’s innovative history. Click here to watch more Sotheby’s videos.

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