KRS-One at the Hollywood Athletic Club concert poster, 1998
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"NOYZ PRODUCTIONZ & BIG TIME MAGAZINE PRESENT KRS-ONE, MAD LION...SAT. AUG. 8...HOLLYWOOD ATHLETIC CLUB". Los Angeles, California: Colby Poster Printing Co. 
Color poster, 28 by 22 in. (71 x 56 cm.), in black, yellow, and white, on thick cardstock.
KRS-ONE BRINGS EAST COAST RHYMES TO SUNSET BOULEVARD
Inspiring artists from Tupac Shakur to Eminem, KRS-One (Knowledge Reigns Supreme Over Nearly Everyone) is renowned as one of the most influential battle rappers of all time.
KRS-One first rose to prominence in the mid '80s with his group, Boogie Down Productions (formed with the late DJ Scott La Rock), named for the South Bronx neighborhood in which he was born. The group's inventive fusing of hip hop and dancehall reggae would soon launch KRS-One's successful solo career, spanning four decades and countless hits, most notably "Sound of da Police".
This classic promo poster comes from a performance taking place on Saturday, August 8, 1998, at The Hollywood Athletic Club, an event venue built in 1924 on Los Angeles' famed Sunset Boulevard.
The two most important and influential printing companies in the poster printing business are Globe Printing, based out of Baltimore, MD, and Colby Printing, based out of Los Angeles, CA. Because of their physical locations, Colby Printing serviced primarily the Western US market, while Globe Printing serviced the Central, Eastern, and Southern US markets. Globe's trademark posters used bright, reflective colors to draw attention to the performers featured on its iconic boxing style, large format posters. Colby used a more standard block letter, large format square design which could easily be read by occupants of passing cars on the freeways and thoroughfares of Los Angeles and other Western localities. Globe Printing and Colby Printing provided a generation of music fans with the advertisements and information about upcoming live-appearances from their favorite performers, and are therefore deeply embedded in the nostalgia of music fans everywhere.
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