D espite the first-ever wristwatch having been created for a woman or rather a queen to be precise –Elizabeth I no less – the world of watches has been historically a male-dominated arena. However, there has been a shift in recent years. It started quietly, with the likes of Patek Philippe using women’s watches to launch new calibres and complications, but now that quiet revolution has turned into a bit of a movement; one that the Eve’s Watch Awards in association with Urb-it has been set up to celebrate.
And now that same Awards is looking for your vote to help determine the best watch brand in the UK right now in its Popular Choice Award sponsored by Time Inc. Simply follow the link to the Eve’s Watch Awards website and let them know which name you think is doing fabulous things in 30-something millimetre form.
Your vote also counts as an entry into a prize draw to win a luxury weekend for two at elegant boutique hotel, The Bloomsbury, located in the beating heart of central London, a mere stroll to Theatreland, The British Museum, Soho and the designer boutiques of Covent Garden.
If you’re stuck for inspiration, then have a look at the shortlisted styles and brands. There’s a variety of categories from high jewellery pieces that are dripping in precious stones to sporty numbers that will take you from tennis court to cocktail bar; there’s luxury names you’ll certainly recognise and some smaller brands you probably won’t. There’s even a Collectors’ Choice award that aims to predict the watches that could be going under the gavel in a couple of decades’ time.
The Awards are the brainchild of sisters Larissa and Jane Trew, who are also the founders of Eve’s Watch, the only magazine dedicated to educating women about watches. Set up last year, the Awards were created to celebrate the incredible launches in the world of women’s watchmaking.
"It comes from the same reason behind us starting Eve’s Watch – no one was celebrating women’s watches,” explains Larissa Trew, co-founder of both Eve’s Watch and the Eve’s Watch Awards. “There have been so many incredible launches over the last few years, with brands really upping their game in terms of offering women timepieces but no one was standing up and shouting about this. So, it was down to us to take up the mantel."
Voting closes on 16 October 2017 so make your opinion heard now: click here to Vote.