B lending a timeless silhouette with unique features and unparalleled functionality, Louis Vuitton’s most popular tote is a worthy investment that seamlessly suits any lifestyle. Also a celebrity favorite, the Neverfull bag has been spotted on the arms of tastemakers like Reese Witherspoon, Sofia Vergara, Katie Holmes, Octavia Spencer and many others. Let’s take a closer look at what makes this quintessential design a beloved classic.
1. Introduced in 2007, the Neverfull became an instant classic.
The new style debuted in a luxurious campaign spread featuring Hollywood star Scarlett Johansson, shot by the high-fashion photography duo Mert Alas and Marcus Piggott, also known as Mert & Marcus. Despite being a relatively recent addition to Louis Vuitton’s handbag offerings, the Neverfull’s polished silhouette and heritage details have made it one of the brand’s most iconic designs. Some have speculated that the perennially stylish bag was created to compete with the similarly spacious and globe-trotting St. Louis tote from Goyard; whatever the case, the LV Neverfull bag quickly earned a devoted following, and remains one of the brand’s best-selling models.
2. As its name would suggest, the spacious tote is nearly impossible to fill.
The Neverfull comes in three sizes, each with a roomy interior: the compact Louis Vuitton Neverfull PM (“Petit Modele”), perfectly proportioned for everyday use; the larger Louis Vuitton Neverfull MM (“Moyen Modele”); and the Louis Vuitton Neverfull GM (“Grand Modele”), ideally suited to travel. The bag is also seriously durable: the GM size can carry a staggering 200 lbs of weight, a testament to the Neverfull’s expert construction (and deceptively delicate leather straps).
3. The Neverfull is available in a range of materials and colors, from the classic to the seasonal.
When it first debuted, the bag was made only in Louis Vuitton’s classic Monogram canvas. The brand quickly expanded its offerings to include designs in Damier Ebene and Damier Azur, and in 2013, added a rotation of colors in its durable Epi Leather. For those seeking a more personalized design, Louis Vuitton offers made-to-order models with the option to customize interior color, stripe pattern and color, and initials.
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4. Since its debut, the Neverfull has also been released in numerous special editions.
Thanks to the bag’s popularity, Louis Vuitton regularly releases special and limited editions featuring eye-catching prints, unique materials and high-profile collaborations. Designs by Takashi Murakami, Stephen Sprouse and Yayoi Kusama have made the bag one of the most sought-after models on the luxury resale market.
5. Equally at home at the office, the beach or a weekend getaway, the Neverfull is one of Louis Vuitton’s most versatile creations.
The tote is designed to be completely reversible; thanks to its unique seam construction, it can be flipped completely inside out to reveal its contrasting interior. The bag can also be worn two ways — as a classic tote, or cinched on the sides to create a more compact silhouette. Best of all, in 2013, Louis Vuitton updated the Neverfull’s design to include its most popular multitasking feature: a detachable accessory pouch, which can be used inside the bag or on its own as a clutch.
Explore our full collection of Louis Vuitton Neverfulls available for immediate purchase.