For the first time, and on the 50th anniversary of the Royal Oak and the 10th anniversary of Gérald Genta’s passing, the Genta archive of exceptional designs is to be opened. The sale series will include one hundred original designs encompassing his most iconic timepieces, some never-before-seen private commissions and a selection of innovative, forward-thinking, and unique watch designs.

To continue Genta’s legacy of innovation, and in partnership with Evelyne Genta, the Maestro’s life and business partner, each original water colour painting will be paired with a unique NFT. Each NFT will feature an artistic digital replica of the design, a certificate of authenticity, and for select pieces, fascinating never-before-seen multimedia content.

A portion of the proceeds from the sales will also benefit the Gérald Genta Heritage Association, and their mission to encourage and reward the next generation in the watch industry, notably with the launch of the first edition of the Gerald Genta Prize for Young Talent.