detail of a rolex daytona cosmograph dial on a watch in an auction selling vintage rolex watches

Sell Your Rolex Watch with Sotheby's

Selling Your Rolex with Sotheby's is Simple

To receive a complimentary estimate from a Sotheby's specialist, we offer two convenient and confidential options:
1. Request an estimate online
2. Meet with a specialist in person in your nearest city

Talk to a Watch Specialist

Talk to a Watch Specialist
Our watch specialists are located in Geneva, New York, Los Angeles, London, Hong Kong and Tokyo, and they also travel frequently to view luxury watches in person. Schedule an appointment or inquire about a visit by calling your closest Sotheby's office.

GENEVA: +41 22 531 00 24
NEW YORK: +1 646 568 1233
LOS ANGELES: +1 310 274 0340
HONG KONG: +852 5808 2138
LONDON: +44 20 3868 8955
TOKYO: +81 3 6770 2873

Watches Consigned with Sotheby's

Frequently Asked Questions

  • How much does a Rolex appraisal from Sotheby's cost?
    Our estimate valuations are complimentary and do not cost you anything. We review all submissions and provide valuations for watches we believe we can sell at auction. We will inform you if your watch is not a good fit for a Sotheby's auction, and we will do our best to provide you with a recommendation of another venue to sell your watch.
  • When is the best time to sell my Rolex?
    Sotheby's, the best place to sell your Rolex, has watch sales throughout the year that are held online and in multiple selling locations, including Hong Kong, London, Geneva and New York. Based on our specialists' understanding of the market and the current appetite of watch buyers, we are able to recommend the location and time of year that is best suited for the sale of your timepiece.

    Sotheby's is also pleased to launch Watches Weekly , a new fast and dynamic online auction format to meet collectors’ needs and respond to the rapidly evolving market. This new weekly series offers a quicker turnaround between appraisal and sale and has already held new records for online watch auctions. Once you submit your Rolex watch details for an auction estimate appraisal, Sotheby's watch specialists will be able to provide their recommendations.
  • Must I have the original documents or receipts that came with my Rolex timepiece?
    Our specialists will need clear photographs and as much information as you can provide in order to determine your watch's estimate. If you have additional paperwork, please do submit it. However, we can still evaluate your Rolex with photographs alone. Once you submit your Rolex information online, you will be able to track the estimate process and one of our specialists can get in touch with you directly if there are any questions about your timepiece.
  • Where can I find my Rolex watch's serial number and model number?
    Every Rolex has a 4-8 digit serial number engraved on the side of the case underneath the band at the six o'clock marker. The model number is found on the other side of the case between the lugs. Modern Rolex watches have the serial number engraved on the inner bezel at the six o'clock position, and the model number opposite it.
  • What is the difference between a Rolex Daytona and Rolex "Paul Newman" Daytona?
    The dial is the one notable difference between a Daytona and a "Paul Newman" Daytona. A Paul Newman dial has an Art Deco style font for the numerals and the hash marks have a small square at the end of the sub dials. While there are many other subtle differences between the two, this is an easy way to determine the difference.
  • Why are pre-owned and vintage Rolex watches so valuable?
    Vintage collecting, as a hobby and as an investment, has exploded over the last five years. Many Rolex models, which are 20 or 30 years old, have appreciated in value tremendously. If you are interested in an investment-grade piece for buying or selling, Rolex watches are the favored brand. In general, the Rolex watches that have best retained their value are sport watches: The GMT (designed for pilots), the Submariner (designed for scuba divers), and the Daytona/Paul Newman Daytona (designed for race-car drivers).

More information on how to sell with Sotheby's

Sotheby’s is your best resource to buy, consign and sell a Rolex watch in timepiece styles such as a vintage, new, pre-owned or used wristwatch in platinum, yellow gold, rose gold, pink gold, oystersteel or silver such as Daytona, Paul Newman, Sea-Dweller, Submariner, Red Line, Double Red, James Bond, Milgauss, Explorer, GMT-Master, GMT-Master II, Yacht Master, Sky-Dweller, Oyster Perpetual with datejust, Presidential, Cosmograph Daytona, diamond Rolex, gold Rolex, black Rolex, red face, blue face, bracelet watch, Rolex 24, Air King, Cellini Dual Time, Deepsea, and rare and expensive Rolex models 1675, 6542, 1665, 5517, 5514, 5513, 5512, 5510, 5508, 6538, 6536, 6205, 6204, 6200, 1680, 116599, 116598, 116589, 116528, 116523, 116520, 116519, 116518, 116515, 116509, 116505, 16528, 16523, 16520, 16519, 16518, 16515, 6265, 6264, 6263, 6262, 6241, 6240, 6239, 1019 and 6451.

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