panerai-prototypes-retail-brown (7).jpg

Sell Your Panerai Watch with Sotheby's

Selling Your Panerai Watch with Sotheby's is Simple

To receive an auction estimate from a Sotheby's specialist, we offer two convenient and confidential options:
1. Request an estimate online
2. Meet with a specialist in person in your nearest city

Talk to a Watch Specialist

Talk to a Watch Specialist
Our watch specialists are located in Geneva, New York, Los Angeles, London, Hong Kong and Tokyo, and they also travel frequently to view luxury watches in person. Schedule an appointment or inquire about a visit by calling your closest Sotheby's office.

GENEVA: +41 22 531 00 24
NEW YORK: +1 646 568 1233
LOS ANGELES: +1 310 274 0340
HONG KONG: +852 5808 2138
LONDON: +44 20 3868 8955
TOKYO: +81 3 6770 2873

Get an Estimate

Watches Consigned with Sotheby's

Frequently Asked Questions

  • When is the best time to sell my Panerai watch?
    Throughout the year, Sotheby's hosts watch sales online and in multiple selling locations, including Hong Kong, London, Geneva and New York. In fact, in 2018, Sotheby’s New York sold $86.4 million worth of watches on behalf of our consignors, an increase of 32% in five years. Based on our specialists' understanding of the market and the current appetite of watch buyers, we are able to recommend the best location and time of year to sell a Panerai watch.
  • How did the Panerai Sylvester Stallone model come to be?
    Founded in 1860, but unavailable to the public market until 1993, the brand gained popularity when actor Sylvester Stallone noticed the watches of Officine Panerai while travelling in Italy. He commissioned a watch to be specially made and went on to wear it in the 1996 Rob Cohen film, Daylight. This event led to the production of a personalised series of watches known as Luminor Slytech after Stallone’s nickname, Sly. In turn, this attracted the attention of the Richemont Group (then the Vendôme Group), which purchased the company in 1997, launching the brand on the international market the following year.
  • Must I have the original documents or receipts that came with my Panerai watch?
    Our specialists will need clear photographs and as much information as you can provide in order to determine your watch's auction estimate. Although we can evaluate your Panerai wristwatch with photographs alone, it is helpful to have any original paperwork. Once you submit your information online, you will be able to track the estimate process, and one of our specialists will contact you directly if there are any questions about your timepiece.
  • Is every Panerai watch marked with a signature?
    Generally speaking, each Panerai wristwatch bears a maker’s mark and serial number. Unfortunately, markings are sometimes forged, so our experts recommend that you submit images of your fine timepiece and trust a Sotheby’s specialist to interpret any maker’s marks. Simply send photographs to our experts, who will use their knowledge of Panerai workmanship to confirm the piece’s authenticity.
  • Why are pre-owned and vintage Panerai watches so valuable?
    Vintage collecting, as a hobby and as an investment, has exploded over the last five years. In general, the Panerai watches that have best retained their value include the Radiomir, Luminor, Luminor Marina, Luminor Slytech and Mare Nostrum styles.

More information on how to sell with Sotheby's

Sotheby’s is your best resource to buy and sell a Panerai watch, wristwatch, timepiece or table clock such as the rare, limited-edition Luminor, Luminor Marina, Luminor Slytech, Radiomir, Trittico, Egiziano and Mare Nostrum styles. Desirable features include diver’s compass, 8-day power reserve, second counter and day and night indication.

We use our own and third party cookies to enable you to navigate around our Site, use its features and engage on social media, and to allow us to perform analytics, remember your preferences, provide services that you have requested and produce content and advertisements tailored to your interests, both on our Site as well as others. For more information, or to learn how to change your cookie or marketing preferences, please see our updated Privacy Policy & Cookie Policy.