M oroccan-born Hassan Hajjaj’s practice centres around his North African roots as well as his experience of life in London, notably through its club, hip-hop, and reggae scenes. A self-taught artist and photographer, Hajjaj’s works are instantly recognisable through their blend of portraiture, installation, performance, and fashion. Addressing art historical topics from Orientalism to contemporary fashion and consumerism, Hajjaj bridges cultures through art, music, and food. This summer, Sotheby's is thrilled to collaborate with Hajjaj and Vigo Gallery for an exhibition featuring both his iconic works and new series focused on London's contemporary creative scene, alongside a Story Cafe takeover.

Interested in a work? Click below to contact Vigo Gallery for further information and availability.


Enquire


Location
Sotheby's London
34–35 New Bond Street, London W1A 2AA, UK

Hours:
13 July–7 August 2026
Monday–Friday | 9:00 AM–4:30 PM

Contact:
Info@VigoGallery.com


Programming & Events

Exhibition Tours Every Tuesday | 28 July & 4 August

11:00 AM | Hassan Hajjaj
Tour led by Sebastian Salisbury, Vigo Gallery

Click below to reserve your place.

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