Malcolm McLaren and Vivienne Westwood | Business card for Seditionaries, 1977

Malcolm McLaren and Vivienne Westwood

Business card for Seditionaries, 1977

(98 x 60mm.)

McLaren and Westwood's names head the card, with Seditionaries printed upside down. The last line features the slogan 'Clothes for Heroes'. At the end of 1976 Westwood changed the name of her King's Road shop from SEX to Seditionaries. The shop pioneered punk fashion, with muslin tops, frayed t-shirts, and highly charged graphics.