View full screen - View 1 of Lot 151. Lawrence of Arabia (1962) Poster, US, Special double-sided roadshow display.
151

Lawrence of Arabia (1962) Poster, US, Special double-sided roadshow display

UK: Greenford Park Warehouse

Estimate:

10,000

to
- 15,000 GBP

Lawrence of Arabia (1962) Poster, US, Special double-sided roadshow display

Lawrence of Arabia (1962) Poster, US, Special double-sided roadshow display

Estimate:

10,000

to
- 15,000 GBP

Lawrence of Arabia (1962) Poster, US, Special double-sided roadshow display


Artist: Saverio Pavone (dates unknown)


Unframed: 40 x 30 in. (102 x 76 cm)

Framed: 42 x 31 3/4 x 3 in. (106.6 x 80.6 x 7.6 cm)


With the rise of television in the 50s and early 60s film studios were rapidly loosing audiences to the convenience and comfort of TV. In an effort to lure viewers back to the cinema, studio turned to innovations such as CinemaScope and 3D, while also attempting to up their game in advertising. This special light-box display for Columbia Pictures' Lawrence of Arabia was one such marketing advancement, and is one of the very first double-sided posters. Though almost identical design to the US Roadshow one sheet, the studio made some very minor colour changes, owing to the fact that this piece would be displayed with light shining through it. The title colour was changed from black to red, and the background colour boosted. A bespoke light-box has been made for this historic piece. This piece comes with a remote control, and EC Declaration of Conformity.


To-date only a couple of these special light-box displays have surfaced. This is probably due to the materials used for their production and their fragility.


This epic British film is based on the life of T. E. Lawrence. It was directed by David Lean and produced by Sam Spiegel. The film stars Peter O'Toole in the title role, together with Alec Guinness, Anthony Quinn and Omar Sharif. It is widely considered one of the greatest and most influential films in the history of cinema. The dramatic score by Maurice Jarre and the Super Panavision 70 cinematography by Freddie Young are also highly acclaimed. It was nominated for ten Academy Awards and won seven. It won four BAFTA awards and five Golden Globes.

Unfolded, double sided and framed in a bespoke light-box

Acrylic

Frame: Obeche wood, LED bulbs and transformer


Very good condition. There are a couple of small surface creases, and age discolouration to areas of the cream background.


The lot is sold in the condition it is in at the time of sale. The condition report is provided to assist you with assessing the condition of the lot and is for guidance only. Any reference to condition in the condition report for the lot does not amount to a full description of condition. The images of the lot form part of the condition report for the lot. Certain images of the lot provided online may not accurately reflect the actual condition of the lot. In particular, the online images may represent colors and shades which are different to the lot's actual color and shades. The condition report for the lot may make reference to particular imperfections of the lot but you should note that the lot may have other faults not expressly referred to in the condition report for the lot or shown in the online images of the lot. The condition report may not refer to all faults, restoration, alteration or adaptation. The condition report is a statement of opinion only. For that reason, the condition report is not an alternative to taking your own professional advice regarding the condition of the lot. NOTWITHSTANDING THIS ONLINE CONDITION REPORT OR ANY DISCUSSIONS CONCERNING A LOT, ALL LOTS ARE OFFERED AND SOLD "AS IS" IN ACCORDANCE WITH THE CONDITIONS OF SALE/BUSINESS APPLICABLE TO THE RESPECTIVE SALE.