Original Film Posters Online

Original Film Posters Online

View full screen - View 1 of Lot 67. BLACKMAIL (1929) HERALD, US.

BLACKMAIL (1929) HERALD, US

Lot Closed

September 5, 02:07 PM GMT

Estimate

600 - 900 GBP

Lot Details

Description

Blackmail (1929) Herald, US


Unframed: 7¼x 4½in. (18.3 x 11.4 cm)


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This 1929 British thriller was directed by Alfred Hitchcock. It was based on the 1928 play of the same name by Charles Bennett. The film is about a woman who is blackmailed after killing a man who tried to rape her. The film started its life as a silent film, but the studio decided to adapt it into a sound film, and it because the first successful European talkie. As not all cinemas in 1929 were set up for talkies, so the studio also released a silent version.


From the collection of Hyphen Films, collected in India in the 1970s. Very little original paper has survived on this important title. There are no known British or American posters, and only a couple of trimmed lobby cards and a couple of Australian daybills, which makes this herald an important piece of cinema history. Heralds were first used in the 1910's, and were printed as an inexpensive advertising flyer, that usually included a picture of the leading actors and general Information about the film. A copy of the herald was usually included in the advertising package that was sent to the press and cinemas. Heralds were also handed out by the cinemas to members of the public to advertise the forthcoming film. Heralds were used up to the mid 1970s. There is a blank area on the reverse of the herald, which allowed cinemas to print their own information. This herald was used in India and over-printed on its reverse with screening information.