View full screen - View 1 of Lot 183. GEHRIG, LOU | Typed document signed ("Lou Gehrig") agreeing for a period of one year to license his name, portrait, and agreed-to statements for the promotion of Camel cigarettes.
183

GEHRIG, LOU | Typed document signed ("Lou Gehrig") agreeing for a period of one year to license his name, portrait, and agreed-to statements for the promotion of Camel cigarettes

Estimate:

6,000

to
- 8,000 USD

Property from the Collection of John M. and Elly B. Beard

GEHRIG, LOU | Typed document signed ("Lou Gehrig") agreeing for a period of one year to license his name, portrait, and agreed-to statements for the promotion of Camel cigarettes

GEHRIG, LOU | Typed document signed ("Lou Gehrig") agreeing for a period of one year to license his name, portrait, and agreed-to statements for the promotion of Camel cigarettes

Estimate:

6,000

to
- 8,000 USD

Lot sold:

6,875

USD

Property from the Collection of John M. and Elly B. Beard

GEHRIG, LOU

Typed document signed ("Lou Gehrig") agreeing for a period of one year to license his name, portrait, and agreed-to statements for the promotion of Camel cigarettes


One page (9 3/4 x 7 1/4 in.; 248 x 185 mm), [New York,] 2 March 1935, being a legal release to William Esty and/or R. J. Reynolds Tobacco Company for the use Gehrig's image and statements for advertising purposes and further agreeing not to endorse any other tobacco product for the duration of the agreement, witnessed by Jos. A. Bihler; light stain and staple hole at upper left, two internal tears, lightly worn at folds. Matted, framed, and glazed.


Baseball's Iron Horse on the benefits of smoking. The agreement includes an example of the type of "conversational statements" that can be used in the campaign: "I haven't missed a ball game with the Yanks since 1925. That's over 1500 straight games. There are plenty of times when I feel tired after a game. Then I 'get a lift with a Camel' … Pretty soon the tired feeling goes and I feel refreshed … for steady smoking I prefer Camels … so mild they never interfere with my wind or my 'fighting trim.'" Gehrig's streak of consecutive games played eventually reached 2130 before he was sidelined by the disease that now familiarly bears his name.

Condition as described in catalogue entry.


In response to your inquiry, we are pleased to provide you with a general report of the condition of the property described above. Since we are not professional conservators or restorers, we urge you to consult with a restorer or conservator of your choice who will be better able to provide a detailed, professional report. Prospective buyers should inspect each lot to satisfy themselves as to condition and must understand that any statement made by Sotheby's is merely a subjective qualified opinion.

NOTWITHSTANDING THIS REPORT OR ANY DISCUSSIONS CONCERNING CONDITION OF A LOT, ALL LOTS ARE OFFERED AND SOLD "AS IS" IN ACCORDANCE WITH THE CONDITIONS OF SALE PRINTED IN THE CATALOGUE.