Watches

The Esoteric World of Rolex Memorabilia

By Sotheby's
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Last month, Sotheby’s explored the many reasons why collectors prize their Rolex watches . When it comes finding new materials, diving the ocean depths, climbing tall mountains, and exploring new areas, few can do it better than Rolex. This is also true when it comes to the world of wonderful and idiosyncratic accessories. All of the following lots have fascinating histories. Can you guess what they are?
Rolex Accessories
Seasoned Rolex enthusiasts are collecting more than watches. From Left to Right: Lot 8100 , Lot 8126 , Lot 8121 , Lot 8108 , Lot 8122

M any Rolex collectors own the best watch models, but how many of them own Rolex deepsea diving gear? From the 1950s to the 1970s, the watchmaker had produced highly unusual memorabilia given only to entrusted dealers to promote the brand. Now, passionate enthusiasts are in for a thrill as Sotheby’s Watches Online sale presents extremely rare treasures of Rolex memorabilia, many of which have never been seen at auction before, and all of which have broadened the world of watch collectors beyond horology. Launch the slideshow to see highlights from the sale.

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