D escribed as the “ultimate luxury travel accessory,” the sleek RIMOWA Watch Case redefines its market. Made in Italy, and crafted in the finest aluminum, the Watch Case continues the brand’s long lineage of product innovation. The minimalist design additionally includes a luxurious, cushioned microfiber interior, that can store up to three prized watches. The cylindrical case is also the perfect size to be placed within suitcases or travel bags. Three exclusive Watch Cases from RIMOWA are available on Sotheby's Buy Now.
Here, Sotheby’s sits down with RIMOWA’s CMO, Emelie De Vitis, to discuss the Watch Case’s exceptional functionality and quality.
Walk us through the design process. How long did it take to develop a prototype? How did RIMOWA settle on a cylindrical design?
More than two years in the making, the special edition RIMOWA Watch Case has been a passion project for the brand from concept to execution. As a point of departure, we sought to translate materials and design elements used in our iconic luggage range to an elevated travel accessory. We already cater to a discerning crowd; a watch box was a natural fit. Like all of our lasting products, form follows function. We incorporated the idea of using extruded aluminum to create a sleek, lightweight cylindrical look with no breaks in the design for visible hinges or locks.
How is the RIMOWA Watch Case unique from other products on the market?
RIMOWA brings a unique level of specialization and heritage to our newly released Watch Case. While there are scores of leather travel cases on the market, our signature grooved aluminum case stands out for the craftmanship, durability, and resilience that we as a brand have been trusted on for over 122 years.
How does the RIMOWA Watch Case fit into RIMOWA’s signature design aesthetic?
It’s a perfect fit, designed to exemplify some of our most iconic features. RIMOWA was a pioneer of aluminum travel cases and introduced the sleek grooves that have been iconic for the brand for decades, both of which are prominent features in the RIMOWA Watch Case. This is a brand that has always been proud of its functional luxury, an aspiration shared by many in horology. We’re pleased to bring our signature aesthetic and expert craftsmanship to watch lovers and their many journeys.
Have you had a chance to use the Watch Case yet? Are you a watch collector yourself?
I've always had a fascination with watches, and over time I've developed quite a collection, my preferred piece being a TAG Heuer Carrera Telemeter. I love scouting regional auctions to find vintage pieces, some for sentimental value, others as investments. I was delighted to see RIMOWA venture into the watch world with this stunning Watch Case. Not only does it ensure a timepiece's lasting condition and durability, but it also acts as a beautiful vehicle to display and celebrate a selection of favorites.
How does the Watch Case fit into your vision of RIMOWA’s future? What type of customer was the Watch Case crafted for?
We have recently been expanding our product offerings to meet a fuller spectrum of traveler needs. That includes not only the luggage we’ve long been renowned for, but also personal belongings. The RIMOWA Watch Case is a perfect example of this expansion. We’ve always crafted with discerning travelers in mind, but our limited editions and more specialized products for modern mobility allow us to cater to a wider, more nuanced set of customer desires. We expect to only see more of this in the seasons to come.
Do you have any other RIMOWA products or collaborations coming on the horizon?
Throughout the year we’ve been introducing new products that meet the expanding desires of travelers, like our new colors for the Essential collection, RIMOWA Eyewear, and the latest RIMOWA Personal collection which is available for pre-order starting the November 19th. Keep following us and you can expect to only see more innovation for modern mobility.