Nike Air Jordan IV Retro ‘Kaws’ | Size 9

Released in 2017, the Nike Air Jordan IV Retro ‘Kaws’ is a collaborative model between Brooklyn street artist Brian Donnelly, aka KAWS, and the Jordan Brand. The sneakers were one of the most anticipated releases that year, and the hype surrounding them was so intense that the raffle at the Patta store in London had to be shut down by police in fear that the crowd would riot. 

Born Brian Donnelly in 1974 in New Jersey, Kaws studied illustration at the School of Visual Arts in New York. After graduating, he worked briefly as a freelance illustrator on Disney’s 101 Dalmatians and the animated series Daria and Doug. He began using the name Kaws as a young graffiti artist in Jersey City. It was not until after he relocated to New York City in the 1990s that he began employing “subvertising,” a practice of parodying and spoofing corporate and political advertisements on billboards, phone booths, and bus shelters; his subvertising has appeared in cities around the world, including London, Paris, Berlin and Tokyo.

Bearing many of the stylistic hallmarks of Pop art, such as the inclusion of characters from SpongeBob SquarePants as well as iconic advertisement personas like the Michelin Man, Kaws’s paintings, prints and sculptures have been compared to those of Takashi Murakami and Jeff Koons. His method of repeating iconic imagery is an attempt to make works universally understood, to transcend both language and culture. Further obscuring the boundary between subvertisement and advertisement, Kaws has undertaken a number of commercial collaborations, beginning with the production of a vinyl toy for the Japanese clothing brand Bounty Hunter. Other notable collaborations have included the redesign of the 2013 MTV Video Music Awards statuette and an affordable t-shirt and accessories collection for the clothing brand Uniqlo in 2016.

This particular pair features a grey suede upper embroidered with his signature hand motif. The mostly monochromatic colorway is periodically offset by the glow-in-the-dark outer sole, also decorated with KAWS’ hand motif and 'X' logo. KAWS also created a co-branded logo by using the artist's signature 'XX' symbol accompanied by the iconic ‘AIR’ text. This unique logo can be found on the heel tab, suede hangtag, and on the custom-made box. Lastly, KAWS’ adds his signature on the tongue tag inside the shoe.