Sotheby’s Story Café

Join us at the Story Café as contemporary artist Hassan Hajjaj brings his Moroccan tea brand, JAJJAH, to Sotheby's.

JAJJAH is built around the philosophy “Look. Listen. Taste.” Inspired by the rituals of hospitality, looking at art, listening to music, and sharing tea, JAJJAH produces a growing collection of products that celebrate the contemporary and traditional cultures of Morocco, the wider African continent, and the global African diaspora. Scan the QR code inside each tea can to listen to specially curated tracks.

Hajjaj’s artistic practice centres around his North African roots as well as his experience of life in London, notably through its club, hip-hop, and reggae scenes. A self-taught artist and photographer, Hajjaj’s works are instantly recognisable through their blend of portraiture, installation, performance, and fashion.