Artist’s Choice, a new charitably-oriented primary market auction, aligns interests with artists and their galleries by earmarking a fixed percentage of the hammer price to be donated to an institution, charity, or cause selected by the artist. Putting the agency back in the hands of artists and galleries, this initiative empowers artists to take a direct role in shaping their market while at the same time offering an innovative new framework for supporting causes that matter to them — from their participation in museum exhibitions or biennials, to artist residencies, charities and beyond.

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