Emerging from a theatrical blue sky, Ed Ruscha's iconic crisp white letters reveal the titular phrase ‘Cold Beer Beautiful Girls,' enticing the viewer with a captivating zenith of symbol and text recalling the provocative opening of a Hollywood black-and-white film and the most compelling advertisements of the 1960s and 70s. Encapsulating Ruscha's career-long exploration of semiotics and text, Cold Beer Beautiful Girls is a seminal embodiment of the conceptual rigor and signature style that have come to define Ed Ruscha's highly acclaimed artistic practice. This iconic piece by Ed Ruscha work will be offered in Sotheby’s Contemporary Evening Auction 19 May 2022.
