A Rolex may be the most instantly recognizable watch in the world, and it’s for good reason: the brand is, in many ways, the industry’s standard-bearer. In 1910, five years after its founding, Rolex produced the first watch to receive the Swiss Certificate for Chronometric Precision, and the brand has been synonymous with exacting watchmaking ever since. While it may not be the oldest watchmaker, Rolex set the template for watches as we know them today, introducing the first waterproof timepiece in 1926, inventing self-winding technology in 1931 and date displays in 1945. For almost as long as the company has existed, Rolex has been synonymous with sporting and adventure. A Rolex watch was there for the first summit of Mount Everest as well as the first dive into Mariana Trench, the deepest known point on Earth. But, of course, Rolexes are beloved for more than their utility; everyone from Winston Churchill to Steve McQueen to Roger Federer has sported them. Paul Newman, another devoted Rolex fan, wore his Daytona so often that the style — with its graphic black-and-white dial – is known among collectors as a Newman Daytona. That holy grail piece (only 2,000-3,000 models were produced with that particular design) is one of the most coveted watches in the world. But any Rolex, from the classic Datejust to the rugged Submariner, is an investment for the ages.

Rolex

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box.

Datejust (Reference 116334). A 41mm stainless steel white gold automatic wristwatch with date.

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box and card.

President Day-Date (Reference 228235). A 40mm rose gold diamond-set automatic wristwatch with date and day. 2025

President Datejust (Reference 279165). A 28mm rose gold automatic wristwatch with date.

The <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a> <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex/cosmograph-daytona" rel="noopener noreferrer" target="_blank">Daytona</a> Ref. 116500LN, produced from 2016 to 2023, is a cornerstone of modern steel sports watchmaking. Its 40 mm Oystersteel case is paired with a monobloc black Cerachrom bezel, a ceramic tachymeter ring engineered for scratch resistance and long‑term color stability.The black dial execution is defined by its monochromatic, high contrast aesthetic, a glossy black lacquer dial framed by the ceramic bezel, punctuated with silver ringed chronograph counters that deliver crisp legibility and a refined motorsport character. This configuration has become one of the most instantly recognizable and collectible modern Daytona variants.

Cosmograph Daytona (Reference 116500LN). A stainless steel chronograph automatic wristwatch with bracelet. Circa 2019

Yacht-Master (Reference 126621). A 40mm rose gold stainless steel automatic wristwatch with date.

Datejust 'Wimbledon' (Reference 126334). A 41mm white gold stainless steel automatic wristwatch with date.

The <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a> <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex/cosmograph-daytona" rel="noopener noreferrer" target="_blank">Cosmograph Daytona</a> Reference 16528 is an iconic and highly collectible luxury sports chronograph, crafted entirely in 18k yellow gold. Produced from 1988 to 2000, it forms part of the celebrated “Zenith Daytona” generation, the first era of self winding Daytona models and represents a pivotal transition from vintage hand wound chronographs to Rolex’s modern automatic design language. Includes Rolex box and papers.

Cosmograph Daytona (Reference 16528). A 40mm yellow gold automatic wristwatch with chronograph. 1999

The <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a> <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex/cosmograph-daytona" rel="noopener noreferrer" target="_blank">Cosmograph Daytona</a> reference 116568 is a lavish 40 mm automatic chronograph crafted entirely in 18k yellow gold, distinguished by its factory‑set baguette‑cut diamond bezel. This gem‑set configuration elevates the classic Daytona profile into a high‑luxury expression of Rolex’s precious‑metal craftsmanship.

Cosmograph Daytona (Reference 116568). A 40mm yellow gold diamond-set automatic wristwatch with chronograph. Circa 2001

Cosmograph Daytona (Reference 116505). A 40mm rose gold automatic wristwatch with chronograph. 2009-2010

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> card and serial hang tag.

Datejust (Reference 116333). A 41mm stainless steel yellow gold automatic wristwatch with date. 2013

Datejust 'Wimbledon' (Reference 126301). A 41mm rose gold stainless steel automatic wristwatch with date. 2021

1908 Ice Blue Dial (Reference 52506). A 39mm platinum automatic wristwatch. 2026

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, and hang tag.

Datejust 'Azurro Blue' Dial (Reference 126334). A 41mm stainless steel white gold automatic wristwatch with date. 2021

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box with outer sleeve, card with sleeve, booklets, serial hang tag, and seal hang tag.

Cosmograph Daytona 'Panda' (Reference 116500LN). A 40mm stainless steel automatic wristwatch with chronograph. 2022

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, and hand tag.

Yacht-Master (Reference 226679TBR). A 42mm white gold diamond set automatic wristwatch with date. 2021

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> CPO box, card dated 2026, and seal hang tag. The date on a Rolex Certified Pre-Owned (CPO) card represents the date of sale in the CPO program. It is not the original date the watch was manufactured or first purchased.

Datejust (Reference 126303). A 41mm yellow gold stainless steel diamond-set automatic wristwatch with date.

President Day-Date (Reference 228398TRU). A 40mm yellow gold diamond ruby-set automatic wristwatch with date and day. 2018

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, serial hang tag.

Datejust (Reference 126284RBR). A 36mm stainless steel white gold diamond set automatic wristwatch with date. 2023

Earning the "President" nickname after being worn by United States president Lyndon B. Johnson, the <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow&amp;Watch%20Model=Day-Date" rel="noopener noreferrer" target="_blank">Day-Date</a> has had a strong presence in the White House since the 1960s. With chronometer-grade accuracy and complications displaying both the day of the week and the date in windows on the dial, this model is not only sought after for its elegance and heritage, but also its practical use day to day. Includes Rolex box.

President Day-Date (Reference 228206). A 40mm platinum automatic wristwatch with day and date.

Includes presentation non-<a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box.

Datejust (Reference 126283). A 36mm yellow gold stainless steel diamond-set automatic wristwatch with date.

Cadran: bleuCalibre: cal. 4130 automatique, 44 rubisBoîtier: platine&nbsp;(950°/00), fond visséNuméro de boîtier: 914Y8533Fermoir: bracelet Rolex Oyster en platine&nbsp;(950°/00) et boucle déployanteDimensions: 40 mm, circonférence du bracelet approximativement 190 mmSigné: boîtier, cadran et mouvementEcrin: ouiPapiers: ouiAccessoires: carte de garantie, étiquette, manuel d'utilisation et écrin avec surboîte Rolex&nbsp;Dial:&nbsp;blueCalibre:&nbsp;cal. 4130 automatic, 44 jewelsCase:&nbsp;platinum, screw-down case backCase number:&nbsp;914Y8533Closure:&nbsp;platinum Rolex Oyster bracelet and folding claspSize:&nbsp;40 mm, bracelet circumference approx. 190 mmSigned:&nbsp;case, dial and movementBox:&nbsp;yesPapers:&nbsp;yesAccessories:&nbsp;Rolex warranty card, hang tag, instruction manual and presentation case with outer packaging Poids brut 283.5 g |Gross weight&nbsp;283.5 g

Daytona, reference 116506 | platinum chronograph wristwatch with bracelet | circa 2015

Datejust (Reference 278271). A 31mm stainless steel rose gold automatic wristwatch with date. 2021

Datejust (Reference 178343). A 31mm stainless steel yellow gold diamond-set automatic wristwatch with date. 2013

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a> box and card.

Day-Date II 'Ice Blue' Roman (Reference 218206). A 41mm platinum diamond set automatic wristwatch with day and date. 2012

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, papers, and seal hang tag.

President Day-Date (Reference 18038). A 36mm yellow gold diamond-set automatic wristwatch with date and day. 1985

Sky-Dweller (Reference 336933). A 42mm yellow gold stainless steel automatic wristwatch with date and dual time. 2026

One of the most talked‑about recent <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex/daytona" rel="noopener noreferrer" target="_blank">Daytona</a> releases, this model debuted in 2025 as a playful reinterpretation of Rolex’s iconic chronograph. It immediately captured attention with its striking turquoise blue dial, an unconventional and vibrant choice that stands apart from the brand’s typically conservative palette. The color is widely seen as a nod to the celebrated Stella dials of the 1970s, as well as the more contemporary and coveted Daytona Beach series. Elevating its cultural relevance, the watch gained instant fame when it was worn by tennis star Carlos Alcaraz during the trophy ceremony at Roland Garros in June 2025. That high‑profile appearance cemented its status among collectors and enthusiasts. Includes box and card.

Cosmograph Daytona 'Alcaraz' Blue Dial (Reference 126518LN). A 40mm yellow gold automatic wristwatch with chronograph. 2026

Rolex GMT-Master II Root Beer Reference 126711CHNR The Reference 126711CHNR was introduced in 2018 and pairs Oystersteel and Everose gold with a black dial and and an Oyster bracelet. This is complemented by the highly functional two-colour Cerachrom bezel in brown and black ceramic. <ul><li>Please note the image is a representative image of this item and not a photograph of the exact item available for purchase. For exact specifications, please use the Enquire function for further assistance from our team.</li><li>Please note that availability of this item is subject to change based on market conditions. For details please use the Enquire function.</li></ul>

GMT-Master II 'Root Beer' (Reference 126711CHNR). A 40mm rose gold automatic wristwatch with date and dual time.

Datejust (Reference 178271). A 31mm rose gold stainless steel diamond-set automatic wristwatch with date.

Rolex President Day-Date Concentric 'Ice Blue' Dial (Reference 218206). A 41mm platinum automatic wristwatch with date and day. 2010

Cosmograph Daytona 'Panda' (Reference 116500LN). A 40mm stainless steel automatic wristwatch with chronograph. 2016

Rolex Daytona Big Red Reference 6265 Fitted with the famous caliber Valjoux 727, the Rolex Daytona Reference 6265&nbsp;exemplifies the evolution of the Rolex Daytona. Introduced in 1969, this reference retains the classic stainless steel tachymeter bezel, and is enhanced with screw-down pushers and crown. This technology waterproofs the case alongside the screw-down case back thus being designated 'Oyster'. <ul><li>Please note the image is a representative image of this item and not a photograph of the exact item available for purchase. For exact specifications, please use the Enquire function for further assistance from our team.</li><li>Please note that availability of this item is subject to change based on market conditions. For details please use the Enquire function.</li></ul>

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