A Rolex may be the most instantly recognizable watch in the world, and it’s for good reason: the brand is, in many ways, the industry’s standard-bearer. In 1910, five years after its founding, Rolex produced the first watch to receive the Swiss Certificate for Chronometric Precision, and the brand has been synonymous with exacting watchmaking ever since. While it may not be the oldest watchmaker, Rolex set the template for watches as we know them today, introducing the first waterproof timepiece in 1926, inventing self-winding technology in 1931 and date displays in 1945. For almost as long as the company has existed, Rolex has been synonymous with sporting and adventure. A Rolex watch was there for the first summit of Mount Everest as well as the first dive into Mariana Trench, the deepest known point on Earth. But, of course, Rolexes are beloved for more than their utility; everyone from Winston Churchill to Steve McQueen to Roger Federer has sported them. Paul Newman, another devoted Rolex fan, wore his Daytona so often that the style — with its graphic black-and-white dial – is known among collectors as a Newman Daytona. That holy grail piece (only 2,000-3,000 models were produced with that particular design) is one of the most coveted watches in the world. But any Rolex, from the classic Datejust to the rugged Submariner, is an investment for the ages.

Rolex

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> card and serial hang tag.

Datejust (Reference 116333). A 41mm stainless steel yellow gold automatic wristwatch with date. 2013

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, serial hang tag.

Datejust (Reference 126284RBR). A 36mm stainless steel white gold diamond set automatic wristwatch with date. 2023

Datejust (Reference 278271). A 31mm stainless steel rose gold automatic wristwatch with date. 2021

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box and card.

Datejust (Reference 126284RBR). A 36mm stainless steel white gold diamond-set automatic wristwatch with date. 2024

Datejust (Reference 178343). A 31mm stainless steel yellow gold diamond-set automatic wristwatch with date. 2013

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box.

President Datejust (Reference 179158). A 26mm yellow gold ruby & diamond-set automatic wristwatch with date.

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, serial hang tag, seal hang tag, cleaning cloth, and booklets.

Datejust (Reference 116233). A 36mm stainless steel yellow gold automatic wristwatch with date. 2015

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> card.

Datejust (Reference 178274). A 31mm stainless steel white gold automatic wristwatch with date.

President Datejust (Reference 279138). A 28mm yellow gold diamond-set automatic wristwatch with date.

Datejust (Reference 178344). A 31mm white gold stainless steel diamond-set automatic wristwatch with date. 2009-2010

As a release in 1945&nbsp;to commemorate <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a>’s 40th anniversary, the <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex/datejust" rel="noopener noreferrer" target="_blank">Datejust</a> surpassed its predecessors by being the first automatic wristwatch with an automatically changing date window at midnight. The Oyster case introduced in 1926 offered a resolution to an unaddressed need: resistance to water. With such groundbreaking features, the Datejust quickly became one of the world’s most popular luxury timepieces. Includes Rolex box and card.

Datejust (Reference 116135). A 36mm rose gold diamond-set automatic wristwatch with date.

Datejust (Reference 179313). A 26mm yellow gold stainless steel diamond-set automatic wristwatch with date. 2005-2006

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> card, hang tag, and presentation non-Rolex box.

Datejust (Reference 126301). A 41mm rose gold stainless steel automatic wristwatch with date. 2023

Datejust (Reference 278344RBR). A 31mm white gold stainless steel diamond set automatic wristwatch with date. 2021

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box with sleeve and card.

Datejust 'Mint' Green Dial (Reference 126200). A 36mm stainless steel automatic wristwatch with date. 2022

Datejust (Reference 178271). A 31mm rose gold stainless steel diamond-set automatic wristwatch with date. 2008

Datejust (Reference 178384). A 31mm stainless steel diamond-set automatic wristwatch with date. 2013

Datejust (Reference 116333). A 41mm yellow gold stainless steel automatic wristwatch with date. 2015

Datejust (Reference 279384). A 28mm white gold stainless steel diamond-set automatic wristwatch with date. 2002-2003

President Datejust (Reference 178279). A 31mm white gold diamond-set automatic wristwatch with date. 2007-2008

Datejust (Reference 178271). A 31mm stainless steel rose gold automatic wristwatch with date. 2019

Datejust (Reference 126301). A 41mm rose gold stainless steel diamond-set automatic wristwatch with date. 2022

Includes&nbsp;<a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> card and a presentation non-Rolex box.

Datejust (Reference 126231). A 36mm rose gold stainless steel automatic wristwatch with date. 2021

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, hang tag, and seal hang tag.

Datejust (Reference 126231). A 36mm rose gold stainless steel diamond-set automatic wristwatch with date. 2023

Datejust 'Aubergine' Purple Dial (Reference 126284RBR). A 36mm stainless steel white gold diamond-set automatic wristwatch with date. 2024

The&nbsp;<a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> Datejust II was introduced in 2009 as a larger interpretation of the classic Datejust, featuring a 41mm Oyster case and an enlarged date display for enhanced legibility. This example is fitted with a striking slate grey dial accented by bold black Roman numeral hour markers and Rolex's signature fluted bezel. Paired with the iconic Oyster bracelet, the Datejust II seamlessly blends contemporary proportions with the timeless versatility that has defined the collection for generations.

Datejust (Reference 116334). A 41mm stainless steel white gold automatic wristwatch with date. Circa 2009 - 2010

President Datejust Lapis Lazuli Dial (Reference 69158). A 26mm yellow gold diamond-set automatic wristwatch with date. 1990-1991

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box with outer cardboard, card, and serial hang tag.

Datejust 'Anniversary' Dial (Reference 126284RBR). A 36mm stainless steel white gold diamond-set automatic wristwatch with date. 2021

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> papers and presentation non-Rolex box.

President Datejust (Reference 68278). A 31mm yellow gold diamond-set automatic wristwatch with date. 1995-1996

&nbsp;As a release in 1945&nbsp;to commemorate <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a>’s 40th anniversary. The Datejust surpassed its predecessors by being the first automatic wristwatch with an automatically changing date window at midnight. The Oyster case introduced in 1926 offered a resolution to an unaddressed need, resistance to water. With such groundbreaking features the <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex/datejust" rel="noopener noreferrer" target="_blank">Datejust</a> quickly became one of the world’s most popular luxury timepieces. Includes Rolex box.

Datejust (Reference 126301). A 41mm rose gold stainless steel diamond-set automatic wristwatch with date. 2016-2022

Datejust (Reference 279174). A 28mm stainless steel white gold automatic wristwatch with date. 2024

Datejust (Reference 116244). A 36mm white gold stainless steel diamond-set automatic wristwatch with date. 2021

Results for "rolex datejust"