A French Maurin Quina alcohol <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster/brand-&amp;-advertising" rel="noopener noreferrer" target="_blank">advertising poster</a> from 1906, by <a href="https://www.sothebys.com/en/search?query=Leonetto+Cappiello&amp;pfilters.dateRange=upcoming" rel="noopener noreferrer" target="_blank">Leonetto Cappiello</a>.<ul><li>Leonetto Cappiello (Italian-French, 1875-1942).</li><li>Linen backed.</li><li>This work is presented unfamed.</li></ul> The devilish pixie was designed in 1906 by Leonetto Cappiello - often called 'the father of modern advertising' because of his innovation in poster design. Perhaps Cappiello's most famous poster with the infamous green fairy imagery commonly associated with absinthe. Maurin Quina went out of production the year this poster was printed and only recently became re-introduced on the French market.

French Maurin Quina Alcohol Advertising Poster

A French Cachou Lajaunie advertising poster featuring a design by poster artist Leonetto Cappiello.<ul><li>Leonetto Cappiello (French, 1875-1942).</li><li>A fabulously dressed lady smokes while holding aloft her Cachou Laujaunie breath fresheners.</li><li>Paper backed with linen.</li><li>This work is presented unframed.</li></ul> Cachou Laujaunie was created in 1880 by a pharmacist from Toulouse, France, Mr. Leon Lajaunieo to promote fresh breath and dental health. After more than a century of existence, the recipe developed by Leon Lajaunie is still the same. Leonetto Cappiello was an Italian and French poster art designer and painter, primarily known for his work in Paris. He is often referred to as "the father of modern advertising" due to his innovative approach to poster design. Cappiello was born on April 9, 1875, in Livorno, Italy. He later moved to Paris, which was the center of the art world at the time. Cappiello's unique style revolutionized the field of advertising by incorporating bold colors, simplified forms and humorous or striking imagery. His posters captured the attention of the public and effectively promoted various products, making him a sought-after designer during his time. Throughout his career, Cappiello created a significant number of iconic posters for various industries, including food and beverages, entertainment and travel. His distinct style and ability to convey messages in a simple yet compelling manner made him one of the most influential poster artists of his era.

French Cachou Lajaunie Advertising Poster

French advertising poster for Relsky Vodka.<ul><li>Leonetto Cappiello (French, 1875-1942).</li><li>Linen-backed paper.</li></ul>

Relsky Vodka French Advertising Poster

A French <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster/brand-&amp;-advertising" rel="noopener noreferrer" target="_blank">advertising poster</a> for <a href="https://www.sothebys.com/en/search?query=Longines&amp;pfilters.dateRange=past" rel="noopener noreferrer" target="_blank">Longines</a> by <a href="https://www.sothebys.com/en/search?query=Leonetto+Cappiello&amp;pfilters.dateRange=upcoming" rel="noopener noreferrer" target="_blank">Leonetto Cappiello</a>.<ul><li>Leonetto Cappiello (French, 1875-1942).</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul> The design features a winged figure holding a pocket watch against a deep blue ground, with the elegant Longines name below. Dramatic, refined and beautifully balanced, it is a superb example of early 20th-century luxury advertising. Founded in Switzerland in 1832, Longines became internationally renowned for precision timekeeping, elegant watches and its winged hourglass trademark. This poster reflects the prestige of the brand at a time when illustrated advertising was central to creating modern commercial identity. The winged figure perfectly suggests accuracy, speed and elegance. Leonetto Cappiello is often regarded as one of the fathers of modern advertising poster design. His posters used bold figures, strong silhouettes and vivid contrasts to make brands instantly memorable.

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