A Rolex may be the most instantly recognizable watch in the world, and it’s for good reason: the brand is, in many ways, the industry’s standard-bearer. In 1910, five years after its founding, Rolex produced the first watch to receive the Swiss Certificate for Chronometric Precision, and the brand has been synonymous with exacting watchmaking ever since. While it may not be the oldest watchmaker, Rolex set the template for watches as we know them today, introducing the first waterproof timepiece in 1926, inventing self-winding technology in 1931 and date displays in 1945. For almost as long as the company has existed, Rolex has been synonymous with sporting and adventure. A Rolex watch was there for the first summit of Mount Everest as well as the first dive into Mariana Trench, the deepest known point on Earth. But, of course, Rolexes are beloved for more than their utility; everyone from Winston Churchill to Steve McQueen to Roger Federer has sported them. Paul Newman, another devoted Rolex fan, wore his Daytona so often that the style — with its graphic black-and-white dial – is known among collectors as a Newman Daytona. That holy grail piece (only 2,000-3,000 models were produced with that particular design) is one of the most coveted watches in the world. But any Rolex, from the classic Datejust to the rugged Submariner, is an investment for the ages.

Rolex

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, and hang tag.

Datejust (Reference 178383). A 31mm yellow gold stainless steel diamond-set automatic wristwatch with date. 2013

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box.

Datejust Turn-O-Graph (Reference 116261). A 36mm rose gold stainless steel automatic wristwatch with date. 2003-2004

President Datejust (Reference 279138). A 28mm yellow gold diamond-set automatic wristwatch with date.

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a> box.

Datejust Oynx Dial (Reference 116243). A 36mm yellow gold stainless steel diamond-set automatic wristwatch with date.

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box and card.

Datejust (Reference 178344). A 31mm white gold stainless steel diamond-set automatic wristwatch with date. 2009-2010

As a release in 1945&nbsp;to commemorate <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a>’s 40th anniversary, the <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex/datejust" rel="noopener noreferrer" target="_blank">Datejust</a> surpassed its predecessors by being the first automatic wristwatch with an automatically changing date window at midnight. The Oyster case introduced in 1926 offered a resolution to an unaddressed need: resistance to water. With such groundbreaking features, the Datejust quickly became one of the world’s most popular luxury timepieces. Includes Rolex box and card.

Datejust (Reference 116135). A 36mm rose gold diamond-set automatic wristwatch with date.

Datejust (Reference 179313). A 26mm yellow gold stainless steel diamond-set automatic wristwatch with date. 2005-2006

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> card, hang tag, and presentation non-Rolex box.

Datejust (Reference 126301). A 41mm rose gold stainless steel automatic wristwatch with date. 2023

Datejust (Reference 278344RBR). A 31mm white gold stainless steel diamond set automatic wristwatch with date. 2021

President Datejust (Reference 179159). A 26mm white gold diamond set automatic wristwatch with date and day. 2013

Datejust (Reference 178271). A 31mm rose gold stainless steel diamond-set automatic wristwatch with date. 2008

Datejust (Reference 116333). A 41mm yellow gold stainless steel automatic wristwatch with date. 2015

Datejust (Reference 279384). A 28mm white gold stainless steel diamond-set automatic wristwatch with date. 2002-2003

Includes presentation non-<a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a>&nbsp;box.

President Datejust (Reference 68278). A 31mm yellow gold automatic wristwatch with date. 1989-1990

President Datejust (Reference 178279). A 31mm white gold diamond-set automatic wristwatch with date. 2007-2008

Datejust (Reference 126301). A 41mm rose gold stainless steel diamond-set automatic wristwatch with date. 2022

Includes&nbsp;<a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> card and a presentation non-Rolex box.

Datejust (Reference 126231). A 36mm rose gold stainless steel automatic wristwatch with date. 2021

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, hang tag, and seal hang tag.

Datejust (Reference 126231). A 36mm rose gold stainless steel diamond-set automatic wristwatch with date. 2023

President Datejust Lapis Lazuli Dial (Reference 69158). A 26mm yellow gold diamond-set automatic wristwatch with date. 1990-1991

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> papers and presentation non-Rolex box.

President Datejust (Reference 68278). A 31mm yellow gold diamond-set automatic wristwatch with date. 1995-1996

&nbsp;As a release in 1945&nbsp;to commemorate <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a>’s 40th anniversary. The Datejust surpassed its predecessors by being the first automatic wristwatch with an automatically changing date window at midnight. The Oyster case introduced in 1926 offered a resolution to an unaddressed need, resistance to water. With such groundbreaking features the <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex/datejust" rel="noopener noreferrer" target="_blank">Datejust</a> quickly became one of the world’s most popular luxury timepieces. Includes Rolex box.

Datejust (Reference 126301). A 41mm rose gold stainless steel diamond-set automatic wristwatch with date. 2016-2022

Datejust (Reference 178383). A 31mm yellow gold stainless steel diamond-set automatic wristwatch with date. 2011

Datejust (Reference 116244). A 36mm white gold stainless steel diamond-set automatic wristwatch with date. 2021

Includes presentation non-<a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box.

Datejust (Reference 178341). A 31mm rose gold stainless steel diamond-set automatic wristwatch with date.

Datejust (Reference 126201). A 36mm rose gold stainless steel automatic wristwatch with date. 2021

The Rolex Datejust Pearlmaster is the brand's pinnacle of luxury jewelry wristwatches. Debuted in 1992, it serves as an exclusive, bejeweled reimagining of the the iconic Lady-Datejust. The present example is not only bedazzled with a baguette diamond bezel, but also set with diamonds throughout the bracelet. To further elevate the piece, the present wristwatch has a mother-of-pearl dial and diamond indexes.

Datejust Pearlmaster (Reference 69309). A white gold diamond-set automatic wristwatch with mother-of-pearl dial and date. 1995

Datejust (Reference 126203). A 36mm yellow gold diamond-set stainless steel automatic wristwatch with date. 2022

Datejust (Reference 126203). A 36mm yellow gold stainless steel automatic wristwatch with date. 2024

President Datejust (Reference 278275). A 31mm rose gold diamond-set automatic wristwatch with date. 2022

Datejust (Reference 116185). A 36mm rose gold diamond set automatic wristwatch with date. 2014

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> card and presentation non-Rolex box.

Datejust (Reference 126203). A 36mm yellow gold stainless steel automatic wristwatch with date. 2019

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