A Rolex may be the most instantly recognizable watch in the world, and it’s for good reason: the brand is, in many ways, the industry’s standard-bearer. In 1910, five years after its founding, Rolex produced the first watch to receive the Swiss Certificate for Chronometric Precision, and the brand has been synonymous with exacting watchmaking ever since. While it may not be the oldest watchmaker, Rolex set the template for watches as we know them today, introducing the first waterproof timepiece in 1926, inventing self-winding technology in 1931 and date displays in 1945. For almost as long as the company has existed, Rolex has been synonymous with sporting and adventure. A Rolex watch was there for the first summit of Mount Everest as well as the first dive into Mariana Trench, the deepest known point on Earth. But, of course, Rolexes are beloved for more than their utility; everyone from Winston Churchill to Steve McQueen to Roger Federer has sported them. Paul Newman, another devoted Rolex fan, wore his Daytona so often that the style — with its graphic black-and-white dial – is known among collectors as a Newman Daytona. That holy grail piece (only 2,000-3,000 models were produced with that particular design) is one of the most coveted watches in the world. But any Rolex, from the classic Datejust to the rugged Submariner, is an investment for the ages.

Rolex

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box.

Datejust (Reference 116334). A 41mm white gold stainless steel automatic wristwatch with date.

Cosmograph Daytona (Reference 116520). A 40mm stainless steel automatic wristwatch with chronograph. 2004

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box and card.

President Day-Date (Reference 228235). A 40mm rose gold diamond-set automatic wristwatch with date and day. 2025

President Datejust (Reference 279165). A 28mm rose gold automatic wristwatch with date.

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, hang tag, and seal hang tag.

Sky-Dweller (Reference 326934). A 42mm white gold stainless steel automatic wristwatch with date and dual time. 2018

Datejust 'Wimbledon' (Reference 126334). A 41mm white gold stainless steel automatic wristwatch with date.

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, and hang tag.

President Day-Date (Reference 228238). A 40mm yellow gold automatic wristwatch with date and day. 2015

The <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a> <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex/cosmograph-daytona" rel="noopener noreferrer" target="_blank">Cosmograph Daytona</a> Reference 116568 is a lavish 40 mm automatic chronograph crafted entirely in 18k yellow gold, distinguished by its factory‑set baguette‑cut diamond bezel. This gem‑set configuration elevates the classic Daytona profile into a high‑luxury expression of Rolex’s precious‑metal craftsmanship.

Cosmograph Daytona (Reference 116568). A yellow gold and diamond-set chronograph automatic wristwatch with bracelet and mother-of-pearl dial. Circa 2001

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> papers and presentation non-Rolex box.

President Datejust (Reference 179178). A 26mm yellow gold diamond-set automatic wristwatch with date. 2005

Datejust 'Wimbledon' (Reference 126301). A 41mm rose gold stainless steel automatic wristwatch with date. 2021

Cellini (Reference 50519). A 39mm white gold automatic wristwatch with date. 2018

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, card, and hand tag.

Yacht-Master (Reference 226679TBR). A 42mm white gold diamond set automatic wristwatch with date. 2021

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> CPO box, card dated 2026, and seal hang tag. The date on a Rolex Certified Pre-Owned (CPO) card represents the date of sale in the CPO program. It is not the original date the watch was manufactured or first purchased.

Datejust (Reference 126303). A 41mm yellow gold stainless steel diamond-set automatic wristwatch with date.

President Day-Date (Reference 228398TRU). A 40mm yellow gold diamond ruby-set automatic wristwatch with date and day. 2018

Yacht-Master (Reference 126622). A 40mm platinum stainless steel automatic wristwatch with date. 2021

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a> box and papers.

President Day-Date (Reference 228348RBR). A 40mm unworn yellow gold diamond-set automatic wristwatch with day and date. 2024

Earning the "President" nickname after being worn by United States president Lyndon B. Johnson, the <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow&amp;Watch%20Model=Day-Date" rel="noopener noreferrer" target="_blank">Day-Date</a> has had a strong presence in the White House since the 1960s. With chronometer-grade accuracy and complications displaying both the day of the week and the date in windows on the dial, this model is not only sought after for its elegance and heritage, but also its practical use day to day. Includes Rolex box.

President Day-Date (Reference 228206). A 40mm platinum automatic wristwatch with day and date.

Includes presentation non-<a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box.

Datejust (Reference 126283). A 36mm yellow gold stainless steel diamond-set automatic wristwatch with date.

Cadran: bleuCalibre: cal. 4130 automatique, 44 rubisBoîtier: platine&nbsp;(950°/00), fond visséNuméro de boîtier: 914Y8533Fermoir: bracelet Rolex Oyster en platine&nbsp;(950°/00) et boucle déployanteDimensions: 40 mm, circonférence du bracelet approximativement 190 mmSigné: boîtier, cadran et mouvementEcrin: ouiPapiers: ouiAccessoires: carte de garantie, étiquette, manuel d'utilisation et écrin avec surboîte Rolex&nbsp;Dial:&nbsp;blueCalibre:&nbsp;cal. 4130 automatic, 44 jewelsCase:&nbsp;platinum, screw-down case backCase number:&nbsp;914Y8533Closure:&nbsp;platinum Rolex Oyster bracelet and folding claspSize:&nbsp;40 mm, bracelet circumference approx. 190 mmSigned:&nbsp;case, dial and movementBox:&nbsp;yesPapers:&nbsp;yesAccessories:&nbsp;Rolex warranty card, hang tag, instruction manual and presentation case with outer packaging Poids brut 283.5 g |Gross weight&nbsp;283.5 g

Daytona, reference 116506 | platinum chronograph wristwatch with bracelet | circa 2015

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex" rel="noopener noreferrer" target="_blank">Rolex</a> box and card.

Day-Date II 'Ice Blue' Roman (Reference 218206). A 41mm platinum diamond set automatic wristwatch with day and date. 2012

Explorer II (Reference 16570). A 40mm stainless steel automatic wristwatch with date and dual time. 2011

Datejust (Reference 178383). A 31mm yellow gold stainless steel diamond-set automatic wristwatch with date. 2013

Sky-Dweller (Reference 336933). A 42mm yellow gold stainless steel automatic wristwatch with date and dual time. 2026

One of the most talked‑about recent <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex/daytona" rel="noopener noreferrer" target="_blank">Daytona</a> releases, this model debuted in 2025 as a playful reinterpretation of Rolex’s iconic chronograph. It immediately captured attention with its striking turquoise blue dial, an unconventional and vibrant choice that stands apart from the brand’s typically conservative palette. The color is widely seen as a nod to the celebrated Stella dials of the 1970s, as well as the more contemporary and coveted Daytona Beach series. Elevating its cultural relevance, the watch gained instant fame when it was worn by tennis star Carlos Alcaraz during the trophy ceremony at Roland Garros in June 2025. That high‑profile appearance cemented its status among collectors and enthusiasts. Includes box and card.

Cosmograph Daytona 'Alcaraz' Blue Dial (Reference 126518LN). A 40mm yellow gold automatic wristwatch with chronograph. 2026

Sky-Dweller (Reference 326139). A 42mm white gold automatic wristwatch date and dual time.

Datejust Turn-O-Graph (Reference 116261). A 36mm rose gold stainless steel automatic wristwatch with date. 2003-2004

Rolex GMT-Master II Root Beer Reference 126711CHNR The Reference 126711CHNR was introduced in 2018 and pairs Oystersteel and Everose gold with a black dial and and an Oyster bracelet. This is complemented by the highly functional two-colour Cerachrom bezel in brown and black ceramic. <ul><li>Please note the image is a representative image of this item and not a photograph of the exact item available for purchase. For exact specifications, please use the Enquire function for further assistance from our team.</li><li>Please note that availability of this item is subject to change based on market conditions. For details please use the Enquire function.</li></ul>

GMT-Master II 'Root Beer' (Reference 126711CHNR). A 40mm rose gold automatic wristwatch with date and dual time.

Datejust (Reference 178271). A 31mm rose gold stainless steel diamond-set automatic wristwatch with date.

Submariner (Reference 126613LN). A 41mm yellow gold stainless steel automatic wristwatch with date. 2021

Includes <a href="https://www.sothebys.com/en/buy/luxury/watches/watch/rolex?waysToBuy=buyNow" rel="noopener noreferrer" target="_blank">Rolex</a> box, papers, and seal hang tag.

GMT-Master II (Reference 16713). A 40mm yellow gold stainless steel automatic wristwatch with date and dual time. Circa 1999-2000

Rolex Daytona Big Red Reference 6265 Fitted with the famous caliber Valjoux 727, the Rolex Daytona Reference 6265&nbsp;exemplifies the evolution of the Rolex Daytona. Introduced in 1969, this reference retains the classic stainless steel tachymeter bezel, and is enhanced with screw-down pushers and crown. This technology waterproofs the case alongside the screw-down case back thus being designated 'Oyster'. <ul><li>Please note the image is a representative image of this item and not a photograph of the exact item available for purchase. For exact specifications, please use the Enquire function for further assistance from our team.</li><li>Please note that availability of this item is subject to change based on market conditions. For details please use the Enquire function.</li></ul>

Rolex Daytona Big Red Reference 6265

President Day-Date (Reference 228348RBR). A 40mm yellow gold diamond-set automatic wristwatch with date and day. 2018

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