NEW YORK, 16 September 2020 – Tonight in New York, Sotheby’s inaugural auction dedicated to Hip Hop achieved $2 million, surpassing its high estimate with an exceptional 91% of all lots sold. The auction received remarkable interest with more than 400 registered bidders, more than 25% of whom were new to Sotheby’s, from 19 countries around the world, illustrating the widespread global reach of Hip Hop as a one of the world’s most impactful and beloved cultural movements.
Iconic pieces of Hip Hop history set new benchmarks and achieved new records throughout the sale, including Notorious B.I.G.’s worn and signed crown from the 1997 “K.O.N.Y.” photoshoot for Rap Pages magazine; Fab 5 Freddy’s custom MTV ring; a complete run of The Source magazine, the definitive guide to Hip Hop; Salt-N-Pepa’s famous “Push It” jackets; an archive of love letters written by teenage Tupac Shakur’s; a pair of custom Air Force 1 by Ms. Opal Lee, Niko Brim, and Sierato in honor of Juneteenth Holiday Campaign; Dr. Dre’s shiny World Class Wreckin’ Cru “Wrapped in Romance” suit; a cover study for De La Soul’s 3 Feet High and Rising album; and much more.
More than 10 new artist auction records were also achieved, with many artists appearing at auction for the first time, as the sale continued to break ground for Hip Hop artists spanning fine art, photography, illustration, sculpture, and more.
"We are thrilled with the results from tonight’s historic Hip Hop auction in New York, the birthplace of Hip Hop. Since the idea of this sale first began taking shape more than seven years ago, before coming together in earnest two years ago after I was introduced to Monica Lynch, it has been a labor of love to organize an auction of this magnitude and significance at Sotheby’s. Throughout the sale, we saw strong bidding from across age brackets and countries, with significant interest from leading cultural institutions in the U.S. Most importantly, we’re proud to have been able to showcase the works of so many talented artists, rappers, designers, and photographers, among others, many of whom consigned their work directly to the auction. To give back to the culture and share a portion of Sotheby’s proceeds to support two critical organizations in educating the next generation about Hip Hop and preserving its legacy is emblematic of the supportive community that defines Hip Hop."
A celebration of the history and cultural impact Hip Hop has had on art and culture from the late 1970s through the “Golden Age” of the mid-1980s to mid-1990s, and up to the present, the sale was comprised of unique artifacts, contemporary art, one of a kind experiences, photography, vintage and modern fashion, historic and newly designed jewelry and luxury items, rare ephemera including flyers and posters, important publications, and more. A majority of items on offer in the sale were consigned directly from Hip Hop’s most pivotal and well-known artists and figures.
A portion of Sotheby’s proceeds will benefit the Queens Public Library Foundation, to support their Hip Hop Programs, coordinated by “Uncle” Ralph McDaniels, as well as Building Beats, a non-profit community organization that teaches tech, entrepreneurial and leadership skills to underserved youth through DJ and music programs.
The auction was organized in collaboration with Monica Lynch, former president of Tommy Boy Records (1981-1998) who helped launch the careers of legends Afrika Bambaataa & Soulsonic Force, Queen Latifah, De La Soul, and Naughty by Nature, among many others.
The auction was led by the crown worn by Christopher Wallace (aka Biggie/Biggie Smalls and Notorious B.I.G.) during the 1997 ‘K.O.N.Y. (King of New York)’ portrait session, which sold for $594,750. Five bidders competed for more than 7 minutes driving the price to nearly triple the low estimate of $200,000. Recently showcased in the groundbreaking book and exhibition Contact High: A Visual History of Hip-Hop by Vikki Tobak, the crown was offered by the photographer Barron Claiborne, whose possession it has remained since the ‘K.O.N.Y’ photoshoot, which took place just three days before Biggie was killed in Los Angeles. Included in the lot are three specially sized (36 x 40") prints – all 1/1 printed and signed by Claiborne – of the iconic ‘K.O.N.Y’ photograph, the 10th anniversary K.O.N.Y. photograph, and the contact sheet. The interior of the crown bears the inscription “Crown from Biggie KONY Shot NYC 3-6-97” and is signed by both Biggie and Claiborne.
Hired by Rap Pages Magazine to photograph Biggie for the cover, Claiborne’s concept was to portray the rapper as the King of New York on his throne but in a stripped-down manner – a departure from the popular over the top Hip Hop imagery of the late 90s. To style Biggie as royal, Claiborne brought two crowns of different sizes to the shoot; one was far too small, and in order to make the now-legendary crown fit, the interior foam cushioning had to be removed. Sean "Diddy" Combs, owner of Biggie’s label Bad Boy Records, accompanied the artist on the shoot, and was reportedly unhappy with the concept, worrying that it made him look like "the Burger King". However, Biggie was open to the idea, resulting in one of the most recognizable images in Hip Hop culture and one of the most famous Hip Hop portraits ever taken.
Another standout lot was a Rammellzee vs. K-Rob “Beat Bop” original, sealed 12-inch single featuring original artwork by Jean-Michel Basquiat from 1983. Considered a “holy grail” Hip Hop record, the vinyl achieved $126,000 – exceeding its high estimate by more than 50 times. In addition to creating the graffiti-influenced cover and label artwork, Basquiat also produced, directed and independently issued the vinyl in a run of only 500 copies on his own Tartown Inc. label. The vinyl was consigned by Profile Records Co-Founder Cory Robbins, who will be donating 100% of the sale proceeds to the Archive of Contemporary Music. The sale also marks the LP as the most expensive vinyl Hip Hop record sold at auction.
Created by world-renowned Roc Nation DJ and collector of all things Hip Hop, DJ Ross One, The Wall of Boom sold for $113,400. The art installation features 32 extremely rare and vintage boomboxes from the early 1980s through the early 1990s, displayed together on a custom-built shelf, and wired together to function as a singular sound system.
A deeply personal archive of 22 autographed love letters written by a 16-year-old Tupac Shakur to Kathy Loy, a high school sweetheart and fellow student at the Baltimore School for the Arts fetched $75,600. A total of 42 pages on 24 sheets of paper and one greeting card, the letters range in date from late March 1987 to April 1988 and chronicle the approximately two-month long romance between the pair – spanning their first meeting, to their eventual break-up, and a letter of regret sent a year later. The heartfelt and sweetly sincere correspondence reveals Shakur’s vulnerability and naturally poetic writing-style, with frequent lyrical turns and separate love poems included in the body of the letters, which set the foundation for his distinctive style and tone as a rapper. Shakur writes about his nascent music career, divulging his doubts about pursuing rap as a profession, in addition to providing small glimpses into his home life with mentions of his mother working late night and his responsibilities to help care for his cousins.
Sotheby’s has been uniting collectors with world-class works of art since 1744. Sotheby’s became the first international auction house when it expanded from London to New York (1955), the first to conduct sales in Hong Kong (1973), India (1992) and France (2001), and the first international fine art auction house in China (2012). Today, Sotheby’s has a global network of 80 offices in 40 countries and presents auctions in 10 different salesrooms, including New York, London, Hong Kong and Paris. Sotheby’s offers collectors the resources of Sotheby’s Financial Services, the world’s only full-service art financing company, as well as Advisory services for collectors, museums, corporations, artists, estates and foundations. Sotheby’s presents private sale opportunities in more than 70 categories, including three retail businesses: Sotheby’s Wine, Sotheby’s Diamonds, and Sotheby’s Home, the online marketplace for interior design.
* Estimates do not include buyer's premium or overhead premium. Prices achieved include the hammer price plus buyer's premium and overhead premium and are net of any fees paid to the purchaser where the purchaser provided an irrevocable bid.