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Founded by James Jebbia in 1994, Supreme first opened its doors as a skate shop on Lafayette Street in New York City. The brand humbly built a cult following through their noncompromising NY attitude, pop-culture-referencing designs and simple branding such as the now-iconic Supreme Box Logo. Emphasizing authenticity and quality, Supreme quickly became the epicenter of the downtown skate community and a clubhouse for like-minded creative individuals.
Over 25 years later, with 13 locations spanning three continents, the once-underground skate brand has become the pinnacle of streetwear and an aspirational brand that rivals luxury fashion houses in terms of its desirability and collectibility.