Reebok

In 2003, Reebok partnered with rapper and business mogul Jay-Z, signing him to a multi-year endorsement deal, and giving Jay-Z his own signature apparel and sneaker line. The first and most memorable release was the S. Carter, said to have been inspired by the Gucci 84 tennis sneaker. 

The production of this promotional pair coincided with Jay-Z’s 2005 inaugural collaboration with Audemars Piguet—the world-renowned Swiss watchmaker. The collaboration included a selection of 150 watches to celebrate Jay-Z’s 10 years in the music business. 

The pair is composed of a white leather upper, with black suede accents. The pair has S Carter embroidered onto the lateral side of the sneaker and an additional S Carter metal plate featured on the tongue. The lateral heels both have the famous Audemars Piguet logo embroidered onto the lateral heels. The sample tag on the box indicates AP EVENT PROMO.

• Reebok S. Carter 3 x Audemars Piguet, released in 2005.
• White leather upper with embroidered Audemars Piguet logo on lateral heels.
• Black rubber outsole with molded Reebok logo.
• Tongue pull features "S. Carter" metal plate.
• Style number: 10-149361
• This item is final sale and not eligible for return.