Bernard Villemot

A French advertising poster for the beverage brand Orangina, with artwork by Bernard Villemot.

• Bernard Villemot (French, 1911–1989).
• Linen backed.
• This work is presented unframed.

This Orangina Light French advertising poster by the celebrated graphic artist Bernard Villemot showcases the unmistakable elegance and refined minimalism that defined his career. With its bold curves, sun-drenched palette, and fashion-inspired silhouette, the artwork perfectly encapsulates Villemot’s ability to blend sensuality with sophisticated brand identity. The model’s dramatic hat, echoing the shape and color of a glowing orange slice, draws the eye instantly—an iconic visual metaphor for Orangina’s refreshing citrus character.

Bernard Villemot (1911–1989) is widely regarded as one of the greatest poster artists of the 20th century. Known for his fluid lines, striking use of negative space, and rich yet controlled colour, Villemot created memorable advertising campaigns for major brands such as Perrier, Bally, Air France, and of course, Orangina.