Souper Dress

Vintage paper dress printed with soup can labels.

• Produced by The Campbell's Soup Company during the mid 1960s.
• Capitalizing on Andy Warhol's popularization of soup can imagery, The Campbell's Soup Company began producing printed paper dresses as a marketing aid.
• Original attached label reads: "The Souper Dress/No Cleaning/ No Washing/ It's carefree fire resistant unless washed or cleaned/To refreshen, press lightly with warm iron/80% Cellulose, 20% Cotton."
• The "Souper Dress" is held within collections at both the Metropolitan Museum of Art and the Andy Warhol Museum, among other institutions.