Nike

Released in 2017, Virgil Abloh’s collection “The Ten” was one of the fastest and most ambitious collaborations Nike has ever produced, taking about ten months from ideation to release. 

The set is divided into two different design categories, named “REVEALING” and “GHOSTING.” The “REVEALING” includes the Air Jordan 1, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid. These pairs are meant to feel “accessible,” using design techniques to look hand-cut, open-sourced and rebuilt. Additionally, they include text placements such as “AIR” on the lateral side of the Nike Air VaporMax, Air Jordan 1 and Air Presto, and “SHOELACES” on the shoe strings, design details Virgil was known for. 

The “GHOSTING” consists of the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk and Nike Air Max 97. These designs feature translucent uppers, with the goal to further the concept of revealing, while also uniting the second set of silhouettes through common material. 

Nike gave true creative freedom to its collaborators, and through Virgil’s incredible ability to convey a handmade quality to each pair, these sneakers were an instant success. Today, “The Ten” serves as a blueprint to understand not just footwear design, but all design and has left a lasting impression on sneaker culture.

The Nike Off-White Air Max 97 “Menta” was issued shortly after as a new colorway of the remodeled Air Max 97 from “The Ten.”

• Nike Off-White Air Max 97 “Menta” released in 2018.
• Grey upper with black Off-White branding throughout.
• White tab at lateral side.
• Multicolor Swoosh.
• Style number: AJ4585
• Color code: 101
• This item is final sale and is not eligible for return.