Brand & Advertising Vintage Posters

Bernard Villemot

A French <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster/brand-&amp;-advertising" rel="noopener noreferrer" target="_blank">advertising poster</a> for the beverage brand Orangina, with artwork by <a href="https://www.sothebys.com/en/search?query=Bernard+Villemot&amp;pfilters.dateRange=upcoming" rel="noopener noreferrer" target="_blank">Bernard Villemot</a>.<ul><li>Bernard Villemot (French, 1911–1989).</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul> This Orangina Light French advertising poster by the celebrated graphic artist Bernard Villemot showcases the unmistakable elegance and refined minimalism that defined his career. With its bold curves, sun-drenched palette, and fashion-inspired silhouette, the artwork perfectly encapsulates Villemot’s ability to blend sensuality with sophisticated brand identity. The model’s dramatic hat, echoing the shape and color of a glowing orange slice, draws the eye instantly—an iconic visual metaphor for Orangina’s refreshing citrus character. Bernard Villemot (1911–1989) is widely regarded as one of the greatest poster artists of the 20th century. Known for his fluid lines, striking use of negative space, and rich yet controlled colour, Villemot created memorable advertising campaigns for major brands such as Perrier, Bally, Air France, and of course, Orangina.

French Orangina Light Beverage Advertising Poster

Noel Fontanet

A Swiss <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster/brand-&amp;-advertising" rel="noopener noreferrer" target="_blank">advertising poster</a> by artist Noel Fontanet for Amer Picon Chaud.<ul><li>Noel Fontanet (Swiss, 1898-1982).</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul> Fontanet was a Swiss graphic artist who worked for many brands to create a number of well known posters. Picon is the brand name for a bittersweet French apéritif with a unique orange flavor. In French, amer means "bitter," and this spirit is known best as Amer Picon (or Picon Amer). Made with orange peels, gentian root, and cinchona, Amer Picon appears in the original recipes for many classic cocktails.

Swiss Picon Amer Chaud Alcohol Advertising Poster

Jean d'Ylen

French beverage <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster/brand-&amp;-advertising" rel="noopener noreferrer" target="_blank">advertising poster</a> for Fiorino Asti <a href="https://www.sothebys.com/en/search?query=Spumante&amp;tab=objects&amp;sortBy=bsp_dotcom_prod_en" rel="noopener noreferrer" target="_blank">Spumante</a>.&nbsp;<ul><li>Jean d'Ylen&nbsp;(French, 1886-1938).</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul>

French Fiorino Asti Spumante Alcohol Advertising Poster

Franz Marangolo

An Italian <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster/brand-&amp;-advertising" rel="noopener noreferrer" target="_blank">advertising poster</a> for alcohol brand <a href="https://www.sothebys.com/en/search?query=Campari&amp;tab=objects&amp;sortBy=bsp_dotcom_prod_en" rel="noopener noreferrer" target="_blank">Campari</a>, founded in Milan in 1860 by Gaspare Campari.<ul><li>Franz Marangolo (Italian, 1912-1995).</li><li>Originally printed in two pieces.</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul> By 1920, the first of the iconic Campari cocktails were invented, and the same year, Campari began to incorporate art and design into their brand, working with some of the most celebrated poster designers of the day.

Italian Campari Soda Alcohol Advertising Poster

Robert Buhler

A British <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster/brand-&amp;-advertising" rel="noopener noreferrer" target="_blank">advertising poster</a> for Shell lubrication.<ul><li>Robert Buhler (Swiss, 1919-1980).</li><li>Unfolded.</li><li>Linen backed</li><li>This work is presented unframed.</li></ul>

British For High Performance Shell Lubrication Advertising Poster

Keith Haring 

A <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster?locale=en" rel="noopener noreferrer" target="_blank">poster</a> designed illustrated by <a href="https://www.sothebys.com/en/search?locale=en&amp;query=Keith%20Haring&amp;tab=objects&amp;sortBy=bsp_dotcom_prod_en" rel="noopener noreferrer" target="_blank">Keith Haring</a> one year after Haring's own diagnosis, this advertisement was displayed by the NYC Department of Health to raise awareness and help those in need of assistance.<ul><li>After Keith Haring (American, 1958-1990).</li><li>Published in 1989.</li><li>Offset lithograph.</li><li>Haring printed signature on upper right edge.</li><li>This work is presented unframed.</li></ul> The first public hotlines for HIV and AIDS were created by Rodger McFarlane at Gay Men’s Health Crisis. Hotlines were incredibly important as ignorance &amp; misinformation was widespread in regards to the crisis. Keith Haring (1958 -1990) is widely recognized for his colorful paintings, drawings, sculptures and murals. Haring exploded onto the early 1980s New York art scene with his vivid graffiti-inspired drawings, many of which found exposure in the public realm, such as the Times Square billboard broadcast of his famous Radiant Child in 1982. Haring's instantly recognizable `cartoon-like' imagery not only drew on the iconography of contemporary pop and club culture but also looked back to the patterns and rhythms of Islamic and Japanese art, and primitive wall-paintings,. Furthermore his work also reflected a profound commitment to social justice and activism, and raised numerous issues that remain relevant today, including the AIDS crisis, the Cold War and fear of nuclear attack, racism, the excesses of capitalism and environmental degradation.

Keith Haring Talk To Us! Aids Hotline Poster

Hubert Hilscher

A Polish cyrk (circus) <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster?locale=en" rel="noopener noreferrer" target="_blank">poster</a> featuring a wonderfully psychedelic large stripy cat design by <a href="https://www.sothebys.com/en/search?locale=en&amp;query=Hubert%20Hilscher&amp;tab=objects" rel="noopener noreferrer" target="_blank">Hubert Hilscher</a>.<ul><li>Hubert Hilscher (Polish, 1924-1999).</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul> The ‘Cyrk” circus poster in Poland appeared for the first time in 1962 when the ZPR (Zjednoczone Przedsiębiorstwa Rozrywkowe, or United Entertainment Enterprises), the state agency that oversaw the circus, commissioned leading artists from the Polish School of Posters to develop a modern approach to the circus poster. The ZPR wanted a new look for the circus poster to complement the circus’ efforts to upgrade its image. Not intended to advertise specific performances, they, rather, celebrated the essence of the circus through rich artistic expression with designs typically featuring clever metaphors, bold colors and humor. Heavy in symbolism, provocative and highly original the designs remain contemporary to this day and continue to gain appreciation.

Polish Cyrk / Circus Poster

Kalischer

A French vintage Quina Excelsior alcohol <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster?locale=en" rel="noopener noreferrer" target="_blank">poster</a> from the 1950s.<ul><li>Kalischer (dates unknown).</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul>

French Quina Excelsior Alcohol Advertising Poster

Large rare Italian advertising poster for Bitter Campari.<ul><li>Marcello Nizzoli&nbsp;(Italian).</li><li>Four pieces, unframed and linen backed.</li></ul>

Bitter Campari Italian Advertising Poster

Leonetto Cappiello

French advertising poster for Relsky Vodka.<ul><li>Leonetto Cappiello (French, 1875-1942).</li><li>Linen-backed paper.</li></ul>

Relsky Vodka French Advertising Poster

A vintage Phillips Stick a Sole and Heels British <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster/brand-&amp;-advertising" rel="noopener noreferrer" target="_blank">advertising poster</a>. <ul><li>"Double the life of your shoes."</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul>

British Phillips Shoe Heels Advertising Poster

Waldemar Swierzy

A design by <a href="https://www.sothebys.com/en/search?query=Waldemar%20Swierzy&amp;tab=objects&amp;sortBy=bsp_dotcom_prod_en" rel="noopener noreferrer" target="_blank">Waldemar Swierzy</a> features on this <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster" rel="noopener noreferrer" target="_blank">poster</a> from 1986 to advertise the 11th International Poster Biennale in Warsaw (XI Miedzynarodowe Biennale Plakatu Warszawa 1986).<ul><li>Waldemar Swierzy (Polish, 1931-2013).</li><li>First edition offset lithograph.</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul> The International Poster Biennale was held for the first time in 1966 (at the 'Zachęta' galleries) as the first international cyclical event in the world devoted to the poster field. The idea for this type of review originated among Polish graphic artists and was directly initiated by Eryk Lipiński, for many years the organisation was handled by Prof. Józef Mroszczak, always assisted by Prof. Henryk Tomaszewski, and since 1990, Prof. Lech Majewski (currently President of the International Poster Biennale) has taken care of the Biennale. After 1994, the Biennale was held at the Poster Museum at Wilanów to finally return in 2018 to its birthplace, the Academy of Fine Arts in Warsaw. The end of the Second World War marked the dawn of a new period in the development of Polish poster art, which became known as the Polish School of Posters. The recently installed Communist regime began commissioning artists to design posters not only with social and political messages, but also, and more prominently, to promote the many aspects of the government-run (Ministry of Art and Culture) cultural media: concerts, exhibitions, film, jazz, opera, theatre, etc. and the circus (cyrk in Polish). The artists were instructed to reject Western values in their posters and were to follow rules about appropriate messaging, but other than that, they had complete artistic freedom. This resulted in some truly unique and bold designs, chock-full with individual personality, wit and subversive commentary. Heavy in metaphors and symbolism and executed in a painterly fashion with handcrafted typography the posters of the Polish School of Posters significantly influenced the international development of graphic design. The highly original designs remain contemporary to this day and continue to gain appreciation.

Polish 11th International Poster Biennale

Shepard Fairey

Signed political protest poster for the People's Climate March of 2014<ul><li>Shepard Fairey (American).</li><li>Limited signed edition of 300.</li><li>Depiction of the Statue of Liberty with stylized landscape and text.</li><li>Screen print on Cream Specke Tone paper.</li></ul>

People’s Climate March American Poster

Dan Cioca

A Romanian Cyrk (<a href="https://www.sothebys.com/en/search?query=Circus&amp;tab=objects&amp;sortBy=bsp_dotcom_prod_en" rel="noopener noreferrer" target="_blank">Circus</a>) advertising <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster" rel="noopener noreferrer" target="_blank">poster</a> from 1979.<ul><li>Dan Cioca (Romanian, born 1939).</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul>

Romanian Cyrk / Circus Poster

A <a href="https://www.sothebys.com/en/search?query=Keith%20Haring&amp;tab=objects&amp;sortBy=bsp_dotcom_prod_en" rel="noopener noreferrer" target="_blank">Keith Haring</a> for New York City Kids <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster" rel="noopener noreferrer" target="_blank">poster</a>, 1986.<ul><li>Keith Haring (American, 1958-1990).</li><li>Illustrated by Keith Haring for the CityKids coalition in New York: "City Kids Speak on Liberty" New York, 1986 sponsored by Burger King.</li><li>Haring printed signature on mid right edge.</li><li>Offset printed poster.</li><li>This work is presented unframed.</li></ul> Featuring a Classic Keith Haring statue of Liberty illustration. "Since our first collaboration in 1986 partnering more than 1,000 CityKids with Keith Haring (who later designed our logo) to create an 30 x 90 foot banner calling for ‘Freedom for All’ for the bicentennial celebration of The Statue of Liberty. CityKids has spent the last three decades committed to making sure the voices of young people are heard in the most positive and powerful ways possible; annually reaching more than 100,000 young people worldwide through our youth-driven messages; communicated through performances, workshops, and the media." (source: The CityKids Foundation).

Haring City Kids Poster

A poster for the <a href="https://www.sothebys.com/en/search?query=batman&amp;tab=objects&amp;sortBy=bsp_dotcom_prod_en" rel="noopener noreferrer" target="_blank">Batman</a> comic book series.<ul><li>National Periodical Publications .</li><li>Glow in the dark comic book poster.</li><li>Unfolded.</li><li>Linen backed.</li><li>Conservation framed with UV plexiglass.</li></ul> Following the success of the Batman television series, National Periodical Publications produced glow-in-the-dark posters to promote their Batman and Robin comics.

Batman Comic Book Poster

David Klein

An Italian TWA <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster/travel-&amp;-transportation" rel="noopener noreferrer" target="_blank">travel advertising poster</a> featuring a design by artist <a href="https://www.sothebys.com/en/search?query=David%20Klein&amp;tab=objects&amp;sortBy=bsp_dotcom_prod_en" rel="noopener noreferrer" target="_blank">David Klein</a>.<ul><li>David Klein (American, 1918-2005).</li><li>Trans World Airlines (TWA).</li><li>Poster depicts an illustrated view of St. Mark's Square in Venice.</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul> David Klein worked as an Art Director on Madison Avenue in New York and produced some of the most iconic travel images of the post war era.

Italian TWA Travel Advertising Poster

Nathan

An <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster/brand-&amp;-advertising" rel="noopener noreferrer" target="_blank">advertising poster</a> for the airline Air France.<ul><li>Nathan (unknown).</li><li>Linen backed.</li><li>This work is presented unframed.</li></ul>

Air France Advertising Poster

A <a href="https://www.sothebys.com/en/buy/luxury/collectibles/vintage-poster" rel="noopener noreferrer" target="_blank">vintage poster</a> designed by <a href="https://www.sothebys.com/en/search?query=Keith%20Haring&amp;tab=objects&amp;sortBy=bsp_dotcom_prod_en" rel="noopener noreferrer" target="_blank">Keith Haring</a> for UNICEF.<ul><li>Keith Haring (American, 1958-1990).</li><li>Keith Haring began working with UNICEF in 1985 when he famously organized, 'Rain Dance' - a benefit for UNICEF’s African Emergency Relief Fund.</li><li>Offset lithograph in colors on smooth wove paper.</li><li>Printed signature, ‘K. Haring 1989’ on the mid right.</li><li>This work is presented unframed.</li></ul> “UNICEF was founded after World War II to bring help and hope to&nbsp;all&nbsp;children at risk or in need – no matter which country they lived in or what role that country played in the war.&nbsp;Our mission is no less urgent and universal today,” said UNICEF Executive Director Anthony Lake. “With so many children around the world in so much need, we are recommitting ourselves to delivering results for every child.” The organization was established by the United Nations General Assembly to help children in post-war Europe, China and the Middle East. Funded entirely through voluntary contributions from governments, civil society, the private sector and concerned citizens, it rapidly expanded its reach and by 1955 was working for children in more than 90 countries. Today, UNICEF is the world’s largest children’s organization, working with partners in 190 countries and territories and through the efforts of 13,000 national and international staff to reach every child.

Keith Haring USA Celebrates UNICEF Poster

Large American advertising poster for Circus Trapez.<ul><li>Depiction of trapeze acrobats against a bold yellow background.</li><li>US 6 sheet type.</li><li>Linen backed.</li></ul>

Brand & Advertising Vintage Posters

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Bernard Villemot

Noel Fontanet

Jean d'Ylen

Franz Marangolo

Robert Buhler

After Keith Haring

Hubert Hilscher

Kalischer

Leonetto Cappiello

Waldemar Swierzy

Shepard Fairey

Dan Cioca

After Keith Haring

David Klein

Nathan

After Keith Haring