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Off-White’s signature is creating products that are innovative and unique yet strikingly familiar. The subtle key embellishment of the Off-White touch and this notion of rebranding the classics made this brand the godfather of the streetwear movement.
Off-White was created by American fashion designer and creative mogul Virgil Abloh. Since launching in 2013, Off-White has disrupted the fashion world. The unparalleled designs have reconstructed the silhouettes of classics like Air Jordan, Converse and other iconic Nike sneakers. Off-White has skillfully revived the hype of recognized styles through integrated streetwear and luxury designs.
The unique design of the brand's footwear includes playful elements such as intentional zip-ties, exposed foam and labeled shoelaces. The outer sole of the shoe often has sans-serif font branding in quotation marks. The sneaker designs usually look taken apart with visible stitching, conveying a handmade quality and revealing what the shoes really contain. Every element of the sneaker has a purpose. Abloh was a trained architect and his sneakers were his blueprint. Collaborations with Off-White are extensive, but the preliminary design is always recognizable and every detail complements both the functional and overall build of the sneaker.
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