View full screen - View 1 of Lot 123. Reference 1804 Day-Date 'Octopussy' | A white gold, diamond, and sapphire-set automatic wristwatch with day, date, and bracelet, Circa 1978.

Rolex

Reference 1804 Day-Date 'Octopussy' | A white gold, diamond, and sapphire-set automatic wristwatch with day, date, and bracelet, Circa 1978

Session begins in

June 15, 06:00 PM GMT

Estimate

100,000 - 200,000 USD

Lot Details

Description

Dial: silvered and diamond-set

Caliber: cal. 1556 automatic, 26 jewels

Movement number: DD'349'749

Case: 18k white gold and diamond-set, screw down case back

Case number: 5'296'961

Closure: 18k white gold, diamond, and sapphire-set Rolex President 'Octopussy' bracelet with folding clasp

Size: 36 mm diameter, bracelet circumference approximately 185 mm

Signed: case, dial and movement

Box: no

Papers: no

The Rolex Day‑Date Reference 1804, produced circa 1978, is one of the most charismatic and lavish expressions of the classic “President,” distinguished here by its 18k white‑gold case, diamond‑set bezel, and a striking ring of blue sapphires that gives rise to the collector‑coined nickname “Octopussy.” The combination of precious stones, crisp white metal, and the model’s signature day and date displays creates a dramatic, almost theatrical presence on the wrist—far removed from the more restrained configurations of the period.


Equipped with the reliable Caliber 1556 and fitted with its matching President bracelet, the present example embodies the bold, gem‑set design language that defined Rolex’s late‑1970s and early‑1980s high‑luxury creations. Produced in extremely limited numbers and seldom encountered at auction, the 1804 “Octopussy” remains one of the most distinctive and collectible variants within the Day‑Date lineage, prized for its rarity, personality, and unmistakable visual impact.