Hirsch and Jamie Reid | The Great Rock 'n' Roll Swindle, promotional poster, 1980

Hirsch and Jamie Reid

The Great Rock 'n' Roll Swindle, promotional poster, London: Boyds Co/Virgin Films & Matrixbest, 1980

(1005 x 760mm.), biro notation to reverse, small tear to fold

The promotional cinema theatre poster for the national general release of the film (the British release was May 1980; the poster has the notation on the back of October 5). Although not designed by Reid, this poster utilises the graphic identity he had created for the band and film.