May 1, 04:26 PM GMT
25,000 - 35,000 USD
1894 - 1978
STUDY FOR 'THE THING TO DO WITH LIFE IS LIVE IT!' (OUTRIGGER CANOE)
oil on photograph mounted on board by the artist
Sight: 6¼ by 19⅛ in. (15.9 by 48.6 cm)
Board: 10¾ by 22¾ in. (27.3 by 57.8 cm)
Framed: 14½ by 26½ in. (36.8 by 67.3 cm.)
Executed in 1956.
The Norman Rockwell Museum, Stockbridge, Massachusetts, has added this study to the Norman Rockwell Online Catalogue Raisonné, and can be accessed at http:nrm.org
Private collection (gift of the artist)
Thence by descent to the present owner
The present work is a study for Rockwell's painting The Thing to Do with Life is Live It! (Outrigger Canoe), which is one of several works the artist created for Pan American World Airlines. In 1956, Pan Am commissioned the prominent advertising agency J. Walter Thompson to create their new marketing campaign, one that would showcase the company as the country’s premier airline. The final version of this painting was first published in Life magazine in 1956. The original owner of this work was an art director at J. Walter Thompson who formed a friendship with the artist during the time of this commission.