A GROUP OF APPROXIMATELY 369 MIXED HERALDS (1927 TO 1935), US

Mixed lot of 2 ring binders containing individual sleeves of approximately 369 mixed heralds with titles in alphabetical order A - D. For a full list of this lot, please contact Victoria Kellett at Sotheby's, email: victoria.kellett@sothebys.com. From the collection of Hyphen Films, collected in India in the 1970's. Heralds were first used in the 1910's, and were printed as an inexpensive advertising flyer, that usually included a picture of the leading actors and general Information about the film. A copy of the herald was usually included in the advertising package that was sent to the press and cinemas. Heralds were also handed out by the cinemas to members of the public to advertise the forthcoming film. Heralds were used up to the mid 1970's. There is a blank area on the reverse of the herald, which allowed cinemas to print their own information. This herald was used in Bombay, India and over-printed on its reverse with screening information.