Original Film Posters Online
Original Film Posters Online
Lot Closed
September 5, 04:08 PM GMT
Estimate
400 - 600 GBP
Lot Details
Description
A group of approximately 229 mixed heralds (1927 to 1936)
A group of approximately 229 mixed heralds, including The Thin Man, Tiger Shark, 20000 Years in Sing Sing, What a Widow, White Woman and The Wind
The sizes vary from 4 3/8 x 6 in. (11.1 x 15.3 cm) to 10 x 5 1/2 in. (25.4 x 13.9 cm)
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Mixed lot of 2 ring binders containing individual sleeves of approximately 229 mixed heralds with titles in alphabetical order T - Z. For a full list of this lot, please contact Victoria Kellett at Sotheby's, email: victoria.kellett@sothebys.com. From the collection of Hyphen Films, collected in India in the 1970's. Heralds were first used in the 1910's, and were printed as an inexpensive advertising flyer, that usually included a picture of the leading actors and general Information about the film. A copy of the herald was usually included in the advertising package that was sent to the press and cinemas. Heralds were also handed out by the cinemas to members of the public to advertise the forthcoming film. Heralds were used up to the mid 1970's. There is a blank area on the reverse of the herald, which allowed cinemas to print their own information. This herald was used in Bombay, India and over-printed on its reverse with screening information.