ANDY WARHOL |  CADENCE COMMERCIAL (STANDING WOMAN)
 ANDY WARHOL |  CADENCE COMMERCIAL (STANDING WOMAN)
 ANDY WARHOL |  CADENCE COMMERCIAL (STANDING WOMAN)
 ANDY WARHOL |  CADENCE COMMERCIAL (STANDING WOMAN)
 ANDY WARHOL |  CADENCE COMMERCIAL (STANDING WOMAN)
 ANDY WARHOL |  CADENCE COMMERCIAL (STANDING WOMAN)
 ANDY WARHOL |  CADENCE COMMERCIAL (STANDING WOMAN)
 ANDY WARHOL |  CADENCE COMMERCIAL (STANDING WOMAN)
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ANDY WARHOL | CADENCE COMMERCIAL (STANDING WOMAN)

Estimate: 25,000 - 35,000 USD

ANDY WARHOL | CADENCE COMMERCIAL (STANDING WOMAN)

Estimate: 25,000 - 35,000 USD

Lot Sold:30,000USD

Lot Details

Description

ANDY WARHOL

1928 - 1987

Cadence Commercial (Standing Woman)

[IN 5 PARTS]


4 film reels, with 3 metal and paper casings and digital component on USB drive, accompanied by original documents regarding commercial production

i. Diameter: 5⅛ in. (13 cm.)

ii. Diameter: 5 in. (12.7 cm.)

iii. 3¼ by 3¼ in. (8.3 by 8.3 cm.)

iv. 4 by 4 in. (10.2 by 10.2 cm.)

v. 2⅞ by ¾ in. (7.4 by 1.8 cm.)

Executed in 1965. 


PROVENANCE

Private Collection, New York

Acquired directly from the above by the present owner 


EXHIBITED

New York, Whitney Museum of American Art, Andy Warhol- From A to B and Back Again, November 2018 - March 2019

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Condition Report

The video very good condition overall. All elements are present and stable. There is wear with associated accretions, scratches, and lifting to the paper and metal casings and accompanying labels. There is minor soiling to some areas of the plastic reels, visible upon close inspection. There is a stable crack to one of the plastic film reels, not affecting the film itself. There is oxidation to the metal casings. The digital component is in working order.


The lot is sold in the condition it is in at the time of sale. The condition report is provided to assist you with assessing the condition of the lot and is for guidance only. Any reference to condition in the condition report for the lot does not amount to a full description of condition. The images of the lot form part of the condition report for the lot provided by Sotheby's. Certain images of the lot provided online may not accurately reflect the actual condition of the lot. In particular, the online images may represent colours and shades which are different to the lot's actual colour and shades. The condition report for the lot may make reference to particular imperfections of the lot but you should note that the lot may have other faults not expressly referred to in the condition report for the lot or shown in the online images of the lot. The condition report may not refer to all faults, restoration, alteration or adaptation because Sotheby's is not a professional conservator or restorer but rather the condition report is a statement of opinion genuinely held by Sotheby's. For that reason, Sotheby's condition report is not an alternative to taking your own professional advice regarding the condition of the lot.

Cataloguing

Provenance

Private Collection, New York

Acquired directly from the above by the present owner 

Exhibited

New York, Whitney Museum of American Art, Andy Warhol- From A to B and Back Again, November 2018 - March 2019

Catalogue Note

In 1965 the advertising agency Foote, Cone and Belding commissioned Andy Warhol to film an advertisement for a laxative called Cadence, created and manufactured by Menley & James Laboratories. Shot in August of that year, this rare film pre-dates the commercial Warhol would make for Schraft’s Diner a few years later, previously thought to have been his first commercial.


The commercial was produced during the same period as Warhol’s renowned Screen Tests (1964-1966), and carries many of the same characteristics as these counterparts – subjects appear in black and white films against plain backdrops, and look directly into the camera while maintaining minimal movement. Warhol’s signature fixation with the celebrity is already felt in these films as many well-known persons of the time participated as subjects.


The Screen Tests were inspired by a booklet of mugshots released by the New York City Police Department titled “The Thirteen Most Wanted,” which would also inspire a mural by the same name at the 1964 World Fair. The repetition of images intrinsic to the mugshots coupled with Warhol’s enthusiasm for photo booths, echoing by way of both form and subject Warhol’s treatment of recurrence, a central theme in the Pop Art movement.


In 1966, the decision was made not to market the product, and the commercial never aired. Instead it was acquired by a former employee of the advertising company and his wife, Margaret “Meg” Crane, the inventor of the home pregnancy test. The film has remained in the same collection until this day.


In 2017, the film was included as part of the Whitney Museum of American Art’s seminal retrospective on the artist, Andy Warhol – From A to B and Back Again.

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Contemporary Art Online | New York
Online bidding closed18 Jul 2019 | 07:30 PM GMT